Tags STORY
Marketing Moments
Sylvester daCunha, the man behind Amul Girl, no more

daCunha conceived the Amul 'Utterly Butterly' campaign in 1966

By Team PITCH

Marketing Moments
Cannes Lions Day 2: Six metals for India; FCB Group...

Three Silvers for FCB India/FCB Kinnect, FCB Interface and Leo Burnett; Dentsu Creative and DDB Mudra both win Bronze

By Tanzila Shaikh

BrandTalk
Ad sector must pay youngsters at par with other industries:...

According to Sinha, CEO-South Asia at Leo Burnett, getting and retaining talent is the biggest constraint that he is facing....

By Kanchan Srivastava

Marketing Moments
ASCI’s strike on ‘dark patterns’ lead to brighter days for...

Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies

By Tanzila Shaikh

Marketing Moments
ASCI releases guidelines to combat deceptive advertising

Forms multi-stakeholder task force along with DoCA to examine these issues

By Team PITCH

Marketing Moments
Zomato withdraws its 'casteist' commercial

Unintentionally, we may have hurt the sentiments of certain communities and individuals, the company said in a statement

By Team PITCH

Marketing Moments
Adland gets Jamtara-ed! Job scam has industry on guard

Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and....

By Tanzila Shaikh

Marketing Moments
TV AdEx: Big shows & festive season to bring respite...

The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with....

By Aditi Gupta

Marketing Moments
Vijay Deverakonda stars in campaign for Wild Stone CODE

The TVC is set to premiere during the 2023 ICC World Test Championship

By Team PITCH

On The Move
Mars Petcare awards digital mandate to 22feet Tribal Worldwide

The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and....

By Neeta Nair