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Marketing Moments
Gulf Oil India comes up with new edition of ‘Gulf...

The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019

By Team PITCH

Marketing Moments
Advertising is about reaching consumers through credibility: Rohit Jawa

The CEO & MD of HUL was addressing the ASCI conference in Mumbai

By Team PITCH

Marketing Moments
Love for freedom: How India's independent ad agencies are marching...

In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their....

By Tanzila Shaikh

On The Move
BBH India to manage integrated creative mandate of Microtek

The mandate was won following a multi-agency pitch

By Team PITCH

Marketing Moments
ISA media charter to heavily impact digital agency operations

Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could....

By Team PITCH

Marketing Moments
We were neither consulted nor informed: ISA's media charter irks...

The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and....


Marketing Moments
Advertisers want 'fair share' in rebates earned by media agencies,...

ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand....

By Kanchan Srivastava

Marketing Moments
Brands may spend 15-20% more on Onam advertising this year

While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by....

By Nilanjana Basu

Marketing Moments
Will 28% GST be endgame for Indian gaming advertising ecosystem?

Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the....


Marketing Moments
ASCI introduces guidelines for ads on charitable causes

The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers

By Team PITCH