Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their....
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according....
The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up....
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
Creative spots that caught our eyes
The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability....
The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
The campaign has been designed by Lowe Lintas
As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print....
Experts hopeful of growth ranging from 10% to 15%