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BrandTalk
Will surely drive BJP’s campaign in 2024, if they call...

Devika Bulchandani, Global CEO of Ogilvy, and Piyush Pandey, Chairman Global Creative and Executive Chairman of Ogilvy India, share their....

By Kanchan Srivastava

Marketing Moments
Media industry eyes AdEx surge as freebies in poll-bound states...

Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according....

By Kanchan Srivastava

Marketing Moments
Pitch Perfect: How AI is helping agencies win new businesses

The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up....

By Tanzila Shaikh

Marketing Moments
Lost in translation? The curious case of agencies and ASCI...

The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines

By Tanzila Shaikh

Marketing Moments
Best ads of the fortnight: JSW Paints brings back 'Sawalia',...

Creative spots that caught our eyes

By Team PITCH

Marketing Moments
Tapping the trend: What's inspiring ad world this cricket &...

The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability....

By Tanzila Shaikh

BrandTalk
WPP will double its size in India in next five...

The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more

By Naziya Alvi Rahman

Marketing Moments
Axis Bank ‘opens experiences’ for credit cards campaign

The campaign has been designed by Lowe Lintas

By Team PITCH

Marketing Moments
FMCG ad vol on TV grew by 6% in H1

As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print....

By Team PITCH

Marketing Moments
Slow year so far, TV sector now pins hope on...

Experts hopeful of growth ranging from 10% to 15%

By Sonam Saini