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While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments,....
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and....
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand....
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good....
An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a....
In a blog post, Instagram said it is launching a new workflow where advertisers can create Branded Content ads without....
The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines....
As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English....
As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian....
