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Report Watch
IPL brand value climbs 80% from last year: Report

The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2....

By Team PITCH

Marketing Moments
Best ads of the fortnight: Brooke Bond's ode to chai,...

Our pick of the ads that impressed us between June 16 and 30

By Team PITCH

Marketing Moments
Zee-Sony merger likely to be sealed, says industry

Subhash Chandra and Punit Goenka mulling over moving the SC against SAT’s dismissal of their appeal against Sebi

By Team PITCH

Marketing Moments
Will TV see growth in distribution revenue this year?

Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by....

By Aditi Gupta Sonam Saini

Marketing Moments
Zebronics releases new campaign with Hrithik Roshan

The campaign is created by Collective Creative Labs

By Team PITCH

On The Move
Diwan Arun Nanda demits charge as Chairman of Rediffusion after...

Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director

By Team PITCH

Marketing Moments
Amazon's 'entry' into Google-CCI case fires up rivalry between the...

Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American....

By Kanchan Srivastava

Marketing Moments
Android case: Google says India antitrust body ‘protecting’ Amazon

Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business....

By Team PITCH

Marketing Moments
Services & auto sectors take top 2 slots in advertising...

According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category

By Team PITCH

Marketing Moments
Why brands & advertisers are closely watching CTV content recognition...

Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to....

By Shantanu David