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Marketing Moments
Avinash Pandey re-elected as NBDA President

MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for....

By Team PITCH

Marketing Moments
Broadcasters can now access Respondent Level Data weekly by paying...

The data will be released every Thursday

By Naziya Alvi Rahman

Marketing Moments
Ad Nauseum: Are AI algorithms hurting ad performance?

Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive....

By Shantanu David

Marketing Moments
Axis moves NCLAT against NCLT allowing Zee-Sony merger

The lender has said that the approval for the merger is a “contravention" of a regulatory order against Punit Goenka

By Team PITCH

BrandTalk
Video personalization will soon be a necessity for brands: Suvrat...

Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it....

By Shantanu David

Marketing Moments
How will RLD impact channels: 'Picture will be clear once...

A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon

By Team PITCH

Marketing Moments
Brands and the beckoning call of India's Digital Public Goods

Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that....

By Shantanu David

Marketing Moments
MIB mulling introduction of OTT, DTH regulation bill

The bill is likely to be addressed after next year's general elections

By Team PITCH

Marketing Moments
MIB clarifies stand on ‘RLD’, tells BARC to share Respondent...

As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data....

By Team PITCH

Marketing Moments
Scrolling up or down: Where is India's digital news business...

As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from....

By Team PITCH