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Andrew Ellenthal, Global EVP - Sales and Client Servicing, MediaMath, spoke to e4m during his recent India visit about the....
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Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between....
Brands are going to pause and play the wait-and-watch game going forward, say industry experts
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It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their....
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Industry experts explain how Decisioning can streamline the entire process of media buying, empowering advertisers with flexibility, transparency and control
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Industry experts say the new boss of the social media giant has expressed his commitment to make the platform less....
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Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market
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Despite all odds, Indian gaming firms plan to scale up as the market is poised to grow to $7 billion,....
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Industry experts believe digital radio platforms will offer tremendous opportunities for all stakeholders, from listeners to channels to independent audio....
Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge....
Esports players hope the victory will bring more opportunities for the next-generation sport and support for nurturing talent
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The gaming application was removed from Google Play Store and Apple App Store on July 28
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Experts say locked phone screens offer endless possibilities for brands, but caution that the space should be used mindfully to....
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Industry players say the Commonwealth Esports Championships is a great opportunity for marketers and advertisers due to the scale and....
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Industry insiders say the question of bots is as relevant on other social platforms as it is on Twitter and....
