Shantanu David STORY
Shantanu David

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Marketing Moments
Real money gaming to up the ante despite bans?

Despite all odds, Indian gaming firms plan to scale up as the market is poised to grow to $7 billion,....

By Shantanu David

Marketing Moments
Digital radio is incoming, is India ready to tune in?

Industry experts believe digital radio platforms will offer tremendous opportunities for all stakeholders, from listeners to channels to independent audio....

By Shantanu David

Marketing Moments
One of my key goals is to get the market...

Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge....

By Shantanu David

Marketing Moments
CWG Esports win: Brands will embrace sector’s potential to reach...

Esports players hope the victory will bring more opportunities for the next-generation sport and support for nurturing talent

By Shantanu David

Marketing Moments
BGMI ban leaves tournaments & sponsors in a free fall

The gaming application was removed from Google Play Store and Apple App Store on July 28

By Shantanu David

Marketing Moments
How advertisers are unlocking new marketing opportunities with locked screens

Experts say locked phone screens offer endless possibilities for brands, but caution that the space should be used mindfully to....

By Shantanu David

Marketing Moments
Esports in CWG: Are brands ready for the next level?

Industry players say the Commonwealth Esports Championships is a great opportunity for marketers and advertisers due to the scale and....

By Shantanu David

Marketing Moments
Twitter Ads: Bots the problem? Not really, say advertisers

Industry insiders say the question of bots is as relevant on other social platforms as it is on Twitter and....

By Shantanu David

Marketing Moments
Why are gaming brands & advertisers unlocking blockchain and cloud?

Industry observers note that such advancement in tech helps brands to directly access and influence users in a real-time arena

By Shantanu David

Marketing Moments
Here’s how the new TDS rule will impact social media...

The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter....

By Shantanu David

Marketing Moments
‘We want people to realize gaming & esports are like...

Vishal Parekh, CMO, Nodwin Gaming, talks about the association with game streaming and esports platforms and the marketing strategy for....

By Shantanu David