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Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying....
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least....
The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and....
The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of....
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered....
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to....
Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the....
Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a....
Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the....
The 4G-enabled feature phone is going to be a game changer as advertisers will get access to a whole new....
Industry players term the decision as unfortunate and catastrophic; some say it could also boost the gaming black market
Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to....
Threads seemingly won the perception battle early on, even as Twitter threatens to sue Meta for 'misappropriation'. Experts wonder whether....
