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Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry
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With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be....
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On National Youth Day, e4m explores why a career in game streaming and content creation, whether in gaming or just....
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Experts say the industry's perspective towards connected TVs is shifting with several players recognising its potential as a media vehicle
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Media and marketing experts tell us how brands can best crack the algorithm for voice searches in India, as well....
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Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming
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With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the....
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We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say....
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Indian government's move to recognise esports will also enable brands and advertisers to enter the system with more ease, say....
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YouTube's dominant market position and enormous mind share have given it a dominant place in the creators' universe, share industry....
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Industry experts are unanimous that Google’s new tool will present enormous opportunities for advertisers
Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the....
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Bhalla, Group Chief Commercial Officer, of HT Media Ltd, opens up about his eventful tenure at the company and his....
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With the promise of a captive audience and high views, it's little wonder why brands are turning towards gamers and....
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Industry players say there is great potential in utilising smart keyboards for marketing provided it stays non-intrusive and doesn’t invade....
