Shantanu David STORY
Shantanu David

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Marketing Moments
ONDC’s 2023: Good start but a long way to go

ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety....

By Shantanu David

Marketing Moments
We believe we have democratized sports viewership in India: Anup...

Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans

By Shantanu David

Marketing Moments
Epic win against Google: An inflection point in the gaming...

The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say....

By Shantanu David

Marketing Moments
We’re entering consumer engagement with chat experiences: Arun Srinivas, Meta...

The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why....

By Shantanu David

Marketing Moments
2023: When CTV made big inroads into India

Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers

By Shantanu David

Marketing Moments
Google, Meta under fire: Brands looking at the open internet?

Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens

By Shantanu David

Marketing Moments
2023: How social commerce bridged the gap between brands and...

Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media....

By Shantanu David

Marketing Moments
Google search ad controversy: Nothing too serious?

Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by....

By Shantanu David

Marketing Moments
Prompts: AdTech’s keyword of the year 2023

Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your....

By Shantanu David

Marketing Moments
Festive campaigns come alive with Gen AI sparkle

Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry

By Shantanu David

Marketing Moments
Each of our campaigns addresses a unique facet of digital...

C Sukumaran, Senior Director, Product & Communication, Canon India, on tells us how the nearly 100-year-old-camera brand stays relevant and....

By Shantanu David

Marketing Moments
Why marketers will dig deeper into retail data in 2024

Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing....

By Shantanu David

Marketing Moments
#Firstone4m: YouTube to introduce new Watch Page for News

The feature will be launched in the coming months in 11 Indian languages, Google said on Thursday

By Shantanu David

Marketing Moments
Festive Force: D2C players leverage ONDC to prop up Brand...

Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption....

By Shantanu David

Marketing Moments
Advertisers tap into new tech for World Cup & festive...

Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the....

By Shantanu David