ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety....
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say....
The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why....
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media....
Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by....
Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your....
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
C Sukumaran, Senior Director, Product & Communication, Canon India, on tells us how the nearly 100-year-old-camera brand stays relevant and....
Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing....
The feature will be launched in the coming months in 11 Indian languages, Google said on Thursday
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption....
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the....