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After moving on from HT Media, Bhalla has returned to the media landscape with BrandsAbility, which will launch on May....
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One of the factors encouraging this association, say experts, is that the targeting capabilities of Connected TV advertising allow gaming....
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In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more....
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e4m TechTalk series: In the second part of our companion piece on AI, industry experts evaluate the pros
Buxton, Managing Director - Asia (SEA, South Asia and North Asia except JP) at Magnite, talks about the growth of....
As part of the e4m TechTalk series, industry experts evaluate the cons of AI; a second part on the pros....
Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV....
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The VP & Head, Marketing and Communications, S Asia, Mastercard, spoke to e4m about the brand’s support for sports, creating....
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With more of the kids these days coming into the workforce, having high disposable income and a larger say in....
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With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts
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Apurva Sircar, Head of Marketing at Bandhan Bank, talks about their new campaign featuring Sourav Ganguly
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Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural....
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Bard, which is based on Language Model for Dialogue Applications (LaMDA), was test released earlier than expected in direct response....
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Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and....
Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting....
