Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media....
Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by....
Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your....
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry
C Sukumaran, Senior Director, Product & Communication, Canon India, on tells us how the nearly 100-year-old-camera brand stays relevant and....
Retail data helps improve the efficiency of every marketing rupee spent and lets marketers deliver relevant and timely messages, increasing....
The feature will be launched in the coming months in 11 Indian languages, Google said on Thursday
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption....
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the....
Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content....
Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive....
Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it....
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that....