MS Dhoni drives Swaraj Tractors' new campaign
Swaraj Tractors, a part of the Mahindra Group, has launched a new campaign starring Swaraj's customer and brand ambassador, MS Dhoni. The advertisement captures the ease and efficiency of using the Swaraj Target 630 in horticulture, inter-row cultivation, puddling & other farming activities. The commercial unfolds with Dhoni's visit to a friend's farm, where he encounters the Swaraj Target 630. He takes the tractor for a spin, traversing through sugarcane fields, vineyards, horticulture patches, and paddy fields. This showcases the multi-utility capability of the Swaraj Target and provides a visual testament to the tractor's advanced features and performance. This marks Swaraj's second commercial featuring M S Dhoni. The first commercial featuring the legendary cricketer received overwhelming praise from farmers across the country, who appreciated Swaraj's commitment to delivering high-quality and technologically advanced machinery. This new advertisement builds upon the success of its predecessor, further solidifying Swaraj's position as a trusted brand among farmers. The new TVC has been created by FCB Interface for Swaraj and will be available in various regional languages, including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi from May 10, 2024.
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