Exide Life Insurance launches new CSR film, #YouNeverRideAlone
The film is a part of their ongoing CSR campaign Exide Life Insurance launched a new film, #YouNeverRideAlone, as a part of their on-going CSR campaign, Helmet Saves. The film is aimed to act as a wake-up call for people to take Road safety seriously. Speaking about the film, Amaresh Jena, Executive Vice President, Marketing, Exide Life Insurance said, “Helmet Saves is a CSR campaign that is very close to our heart. In #YouNeverRideAlone, we have taken an unconventional form of storytelling. We want people to realize, that you have a responsibility towards your family irrespective of where you are or what you do. Your family is banking on you to take care of them, and you can do this only if you Protect yourself first. Hence wearing a helmet while riding should become a habit” Talking about the organization’s CSR campaign, he further added, “In India, Helmet is still not viewed as a necessity while riding a two-wheeler. We launched our CSR campaign, Helmet Saves, 4 years back in 2017. Witnessing the enthusiastic support of customers and employees alike during the year, we realized that there is much work to be done on this front. One of the surveys conducted by us revealed that nearly 50% of parents would allow their children to ride a motorcycle helmetless, and 75% see such child pillions riding unprotected at least once a day. Taking a cue from this statistics, in 2018, we launched the second phase of the campaign with Helmet Saves Children, to shed light on this alarming trend. In 2019-20 we extended the campaign and captured people’s imagination with our quirky take on Raksha Bandhan with the campaign #HeadWaaliRakhi.” Through its Helmet Saves campaign, Exide Life Insurance remains committed towards spreading awareness on helmet safety through continuous engagement by reaching as many Indians as possible.
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