swiggy

Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills

Investor representatives Sumer Juneja (Softbank) and Anand Daniel (Accel) to step down

Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally

Our pick of brand campaigns that stood out this Mother’s Day

Prior to this, Atul Handa was with Myntra Fashion as Senior Director

With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help...

Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in advertising campaigns, marketing activations, and digital amplification

The intense quick comm race has been unfolding not only on roads but also on social media platforms where leading players are battling it out...

Brands are keen to tap into the trends inspired by the show, increasing ad spends and creating campaigns that merge entertainment with marketing

The ad film highlights the shopping app's 'single-tap' New Year celebration offerings

Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression...

Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the...

Q-Comm allows brands to connect directly with shoppers and as the medium scales, more advertisers are expected to shift budgets to leverage its real-time impact,...

In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts

Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space. Q-comm players like Blinkit, Zepto & Swiggy Instamart are...

The food delivery aggregator posted its first financials after it went public in November 2024

As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats

Previously, she was heading BharatPe’s Public Relations & Corporate Communications for over four years

Swiggy has almost finalised a 25-crore sponsorship deal for the fourth season of Shark Tank India

Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics

Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages

Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries

The two complaints were initiated by the council on a suo moto basis where the operators were alleged to jack up food prices during the...

Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers

He was earlier Senior Manager-Ads Monetization

Suparna Mitra joins Swiggy’s list of independent directors which includes Anand Kripalu, Shailesh Haribhakti, and Sahil Barua

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi

The Swiggy Dineout campaign has been curated by Toaster India

The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,

From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out

Sneha John was Director-Brand Marketing & Social at Swiggy

Prior to this, Ashwath Swaminathan served as the Vice President of the Oral Care & Deodorants business at Hindustan Unilever Limited (HUL)

Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their...

Pockethero is live in Delhi-NCR, Jaipur, Lucknow and Chandigarh and will be launching soon in Bangalore, Mumbai, Pune, Chennai, Hyderabad and Kolkata

With close to 40 years of experience in the fast-moving consumer goods (FMCG) industry, Anand Kripalu is the Managing Director and Global CEO of EPL...

Swiggy called for a review of its account believed to be worth Rs 200 crore in September this year

Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand

Rathi has stepped down as SVP, Revenue and Growth

Sahukar plays the king of Instapur

Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration,...

India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the advertising and media sector?

Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine...

The campaign that has already reached over 11.2mn users is aimed at revamping the search result for Desi Masala Days ahead of International...

Launch The Better Half Cookbook to make kitchens equal Cookbooks have been around since 4th Century AD. And for over 1600 years, they've been written...

Pink Lemonade wins a multi-agency pitch to bag the digital mandate of Swiggy’s key in-house brands -- Homely, The Bowl Company, and Breakfast Express Pink...

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new...

Bringing the goodness of the Hershey range of products – HERSHEY’S Kisses, HERSHEY’S Bar, BROOKSIDE chocolates, HERSHEY’S Syrup, HERSHEY’S Milkshake, HERSHEY’S Cocoa Powder, HERSHEY’S Spreads,...

Products like hand sanitisers, anti-smoking/nicotine gums, multivitamin tablets, experdine gargle amongst others, made available to consumers via robust delivery channels across 45 cities...

After its successful #WhatsInAName campaign, Swiggy addresses another serious issue related to customer care executives in its signature style  Swiggy, India’s largest...

Swiggy Go enables every consumer, micro & small business in the city with the convenience of Swiggy’s delivery through the fastest...

For their latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can...

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

exchange4media group is all set to host the 10th edition of Bangalore chapter of Pitch CMO summit on 4th July 2018 at Taj Vivanta, M...

Bollywood has given us some gems over the years, with movies that have carved a space for themselves in popular culture. However, even the biggest...