search

Google’s ad business sees double-digit growth, driven by strong momentum across Search, YouTube and Cloud

Festive season worries grow as marketers face SEO chaos and unpredictable visibility

With Instagram content now indexed by Google and Bing, influencer marketing takes a leap from in-app virality to full-fledged discoverability.

You have to optimise for intent; that means understanding behaviour at a granular level, say experts as AI tools like ChatGPT and Gemini transform search...

This convergence delivers a unified and consistent experience to consumers, and enables brands to meet prospective buyers at every touchpoint, note industry heads

Advertising on IPL allows Google to reach new digital users and can be a proactive step to remind advertisers of its market share, say domain...

After AI-overview, Google’s restrictions on indexing of sponsored content for SEO rankings puts publishers at risk of further losing a significant chunk of their revenue

As per industry observers, financial services, healthcare, and enterprise technology sectors are leading the transition towards organic strategies

As consumer behaviour evolves, AI-powered tools like Google Gemini are reshaping search delivery. This shift is driving up Google’s CPL by up to 100%, say...

In a year packed with achievements and setbacks, Google remained 'the beating heart of the internet', with strides in AI, Search YouTube and Cloud

While AI-powered tools are bringing about a major change in how users interact with search engines, experts agree that Google is still king in this...

The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined...

In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little...

While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search...

Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources

Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might...

BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system

As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to...

Google has posted about 13% gain in revenue from Search and 15% in YouTube ads

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search trending in 2024

The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks

Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies

Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms

Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by speaking to their account representative

As per reports, major advertisers are considering to reduce spends on Google's third-party ad network

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range...

The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad...

WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...

Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service...

Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and the future of voice and...

As per a report by Digital TV Research, while Disney+ will add 112 mn subs by 2025, Netflix will hike its count by 73 mn....

Tonic Worldwide’s HI+AI insight division ‘GIPSI’ shares Diwali 2020 profiles with insights and implications for marketers’ quick reference Diwali 2020 is here and so are...

As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...

Uchil joined MRUCI in 2015 Radhesh Uchil, CEO of Media Research Users Council India (MRUCI), has decided to move on from his current role. Having...

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To cash in on the festi

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A handy guide

While categories like FMCG a