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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are....
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are....
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in....
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is....
Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report
Top players from the radio sector look back at the many wins of the year and speak about uniting as....
The I&B Secretary said they have already got a green signal to present it before the Cabinet
According to sources, Radio Mirchi is close second
Leading FM radio players talk about changing advertiser demands, innovative IPs, ad cost challenges and more as they look forward....
