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Marketing Moments
Kerala to launch govt-backed OTT platform

The Kerala State Film Development Corporation has set up a 60-member panel to select and approve content that will be....

By Team PITCH

Report Watch
Publicis Commerce launches eCommerce investments toolkit

D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how....

By Team PITCH

Marketing Moments
MSMEs account for 1/3rd of digital ad spending in India:...

Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released....

By Team PITCH

Martech
Completely unacceptable, we got it wrong: Sundar Pichai tells staff...

Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people

By Team PITCH

On The Move
OneIndia.com expands to MENA with OneArabia.me

OneArabia.me will be led by Shekhar Iyer, Director and General Manager of BMEG ME

By Team PITCH

Martech
Google Analytics 4 set to introduce updates to Advertising workspace

The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing ad campaigns, according to....

By Team PITCH

Martech
Job cuts & more: How big a threat is AI...

Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely....

By Shantanu David

BrandTalk
Snapchat's positivity offers a unique advantage to brands: Pulkit Trivedi

Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy....

By Kanchan Srivastava

Marketing Moments
Meta expands Instagram’s creator marketplace to India

Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the....

By Team PITCH

Marketing Moments
How Binaca struck the right note with Ameen Sayani's voice

Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in....

By Tanzila Shaikh