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Marketing Moments
Radio Mirchi unveils new identity, drops ‘radio’ from its logo

As an extension of the new identity launch, Mirchi will be launching “Sirf Radio nahi, har Entertainment mein Mirchi hai”....

By Team PITCH

Marketing Moments
RAM Ratings Week 40-43: Fever FM maintains lead in Mumbai,...

Radio City gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the charts....

By Team PITCH

Marketing Moments
How digital integration helped radio up its scale during the...

Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise....

By Noel D'souza

Marketing Moments
RAM Ratings Week 38-41: Fever FM leads in Mumbai and...

Radio City has gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the....

By Team PITCH

Marketing Moments
Were brands in tune with spending on radio this Diwali?

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter....

By Noel D'souza

Marketing Moments
Radio hopeful of 'good news' for revenue by Q1 next...

The radio industry remains cautiously optimistic while ramping up offerings to keep brands invested in the medium The last few....

By Eularie Saldanha

Marketing Moments
RAM Ratings Week 35-38: Fever FM leads in Mumbai and...

In Bangalore and Kolkata, Radio City and Radio Mirchi led respectively Fever FM maintained the lead, garnering the largest listenership....

By Team PITCH

Marketing Moments
Mirchi and Bingo Tedhe Medhe co-created an innovative Pujo Party

Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place,....

By Team PITCH

Marketing Moments
Radio City Initiates a Movement to Empower Women with the...

Radio City 91.1FM, India’s leading radio network, initiates a week long campaign “StreeDum” in Mumbai, this Diwali to....

By pitchteam

FEATURED
DOES LISTENERSHIP DATA FOR THE RADIO INDUSTRY NEED TO BE...

The RAM weekly report for week 36, outlined Fever Fm as the most frequently heard radio station in Delhi and....

By pitchteam