Tags STORY
Marketing Moments
No IRS numbers: Print advertisers rely on other data sources,...

The absence of readership data has been a great impediment but that has not affected their trust in the medium,....

By Sonam Saini

BrandTalk
Brands are investing in print & magazines in large numbers:...

Balakrishna, Chief Revenue Officer, The Hindu, spoke to us about print circulation making a comeback, the group expanding in the....

By Team PITCH

On The Move
Domino's calls for review of Rs 200 crore media account

The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020


On The Move
Wavemaker India retains media mandate for Pernod Ricard India

Wavemaker’s Delhi office will continue to service the media mandate

By Team PITCH

BrandTalk
Even today, newspapers are the most credible: Vijay Darda, Lokmat

Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai

By Shantanu David

On The Move
Reckitt shifts media account to Wavemaker India

The account, estimated to be worth Rs 1600 crore, was earlier with dentsu

By Naziya Alvi Rahman

Marketing Moments
Jagran Prakashan Q4 consolidated operating revenue stands at Rs 1856...

The group’s advertisement revenues saw an increase of 13%, circulation revenues up 6%

By Team PITCH

Marketing Moments
‘DB corp took 3% jump in cover price without any...

During the Q4FY23 earnings call, DB Corp non-executive director Girish Agarwal shared that there has been a constant decline in....

By Team PITCH

On The Move
Tribes acquires full ownership of Ignite & The Max

The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra

By Ruhail Amin

Marketing Moments
Paper price reduction to boost profits of Print companies

Industry experts believe it is the reduced global demand for the paper that has led to the reduction in price

By Aditi Gupta