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Marketing Moments
Magazine publishers have not leveraged the power of time-spend

At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape

By Team PITCH

Marketing Moments
Magazine is not a one-trick pony. It has so much...

B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content....

By Chehneet Kaur

On The Move
Condé Nast India names Sonia Kapoor as Chief Business Officer

Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content

By Team PITCH

Marketing Moments
Maruti Suzuki, SBS Biotech, Reliance Retail top advertisers on print...

As per the TAM AdEx report, more than 185K brands were present on Print during 2023

By Team PITCH

Marketing Moments
Retail co asks Netflix to pay Rs 25 cr for...

The Bombay HC is hearing the case about Kewal Kiran Clothing’s allegation that the makers of ‘Killer Soup’ have infringed....

By Team PITCH

Marketing Moments
R K Swamy IPO booked 6 times on Day 2...

The IPO’s price band was fixed at Rs 270 to Rs 288 per equity share

By Team PITCH

Pitch Feature
Digital projected to grow 17% in 2024

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

By Team PITCH

Pitch Feature
Print media clocks 4% AdEx growth in ‘23, to reach...

Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx....

By Team PITCH

Pitch Feature
Cinema advertising projected to surge 35% in 2024

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

By Team PITCH

Marketing Moments
Govt has spent Rs 967 cr in print media ads...

I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for....

By Team PITCH