The campaign has been conceptualised and crafted by Thought Blurb Communications
Parle-G's Friendship Day campaign celebrates mothers as our first and forever friends
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In response to Britannia's front-page ad, calling Parle Monaco to 'share a cause', the latter has responded that it serves 'India’s diversity not just for...
During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season
The campaign will roll out across multiple platforms, including digital, television, and on-ground activations
Launches ‘The One, The Only’ campaign featuring the actor
Holi campaigns that captured the many hues of the festival
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...
The dubious 'dark' version of the biscuit has become a fodder for memes and dark jokes on the internet
Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer
The film is conceptualized and crafted by League Brand Partner and Paperboat film
Our pick of the best ads between January 1 and 15
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
The Parle Hide & Seek campaign features three ad films
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
Consumers in MP, Rajasthan, Chhattisgarh and Telangana may have an extra disposable income of Rs 70K Cr this fiscal, according to industry estimates
The film will be released pan India in Hindi and Marathi languages Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, has launched its latest...
Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to identify & target prospective consumers...
This digital film series will be promoted on key social media platforms like YouTube, Facebook and Instagram Parle Products has rolled digital films...
The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations Beverage company Parle Agro recently...
Mayank Shah, Sr. Category Head, Parle Products says that brands need to use the present time to redefine their marketing strategies, strengthen their existing connections...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Krishnarao Buddha, Sr. Category Head, Parle Products says in the current crisis, brands...
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative #VocalForVocal, #MakeInIndia, #AtmanirbharBharat,...
Several brands took to social media to wish netizens a happy Eid with a request to stay safe Eid ul-Fitr, the festival that celebrates love...
Parle Products’ to shed light on their new playbook for marketing in pandemic with increased digital amplification. The latest Ramzan digital film is aimed...
RUN FOR THE OCEANS, a campaign by adidas’, creative agency TBWA\NEBOKO, and ocean activism group Parley for the Oceans, aims to harness the...
With the Indian men's football team getting an official confirmation to participate in the upcoming Asian Games in Jakarta, football fans across India have all...
Parle Products, India's leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis Network India, to...
The #FeelTheFizz media campaign to have a budget of Rs. 100 Cr. for 2018 Parle Agro, the largest Indian...
The Power of One [caption id="attachment_4015" align="alignright" width="260" caption="Ajay Kakar"]