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Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share....
Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable....
Rajesh Mathew Kurian, Director & Marketing Head, Walkaroo International shares insights on promoting active lifestyles, Content & OOH strategy, plans....
The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.
Anthony Paul Raj has in the past worked with Vantage Advertising Pvt Ltd, Portland India Outdoor Advertising Pvt Ltd and....
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From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention....
Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the....
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of....
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights....
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
