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Marketing Moments
Why the OOH industry gained more than it lost during...

Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made....

By Gulab Patil

Marketing Moments
OOH & Print still on auto sector’s festive itinerary

Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing....

By Naziya Alvi Rahman

Marketing Moments
OOH players chalk out COVID revival plan

While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear....

By pitchteam

FEATURED
Why hyperlocal OOH content is the best bet for brands...

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing....

By Noel D'souza

Marketing Moments
Century Group of Companies implements Edge1 OOH Software

Eastern India based, leading Out of Home (OOH) advertising company (sole rights of 11 Airports combined with 714 railway station/town....

By pitchteam

Marketing Moments
Madison Media & Madison Turnt help TATA Salt curate campaign...

Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital Madison Media and Madison Turnt along....

By pitchteam

Marketing Moments
Philips launches real-time DOOH campaign in Delhi to raise awareness...

The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities....

By pitchteam

Marketing Moments
Tata Sky launches new ‘Full Family Jingalala’ campaign to elevate...

As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The....

By pitchteam

Marketing Moments
Laqshya launches OOH campaign for Tanishq's Virasat collection

The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group Tanishq has launched a new....

By pitchteam

Marketing Moments
Upgrade to whole-mouth-health with  New Colgate Total toothpaste

Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul &....

By pitchteam