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Agency to lead the brand’s digital storytelling with strategic and creative ownership
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Paytm has launched its media pitch, signalling scaled-back ad spends, industry sources say
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office
The account size is estimated to be Rs 350-400 crore
Publicis Groupe and Omnicom Media Group shortlisted, say sources
The brand was previously associated with DDB Mudra
Wavemaker’s Delhi office will continue to service the media mandate
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
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