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The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro...

Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts &...

The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless

Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...

The company has reported a net profit of Rs 1,436.81 crore, growing 8.5% from Rs 1,323.66 crore in the previous year

WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness

The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen

Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it...

Netflix dominated the Hindi direct-to-OTT films category while Disney+ Hotstar had the highest number of productions in the most-watched Tamil and Telugu OTT shows lists

Streambox Media Founder and CEO Anuj Gandhi spoke about this innovative concept of transforming the traditional TV experience by focusing on convenience and a content-first...

As per Ormax Media’s report for October 2024, at Rs 263 crore, Amaran emerged as the top-grossing film of the month, other big releases included...

Net profit declines by 19% and ad income down by 11%

In its BSE filing, Zee informed that the tribunal has recalled its order sanctioned on August 10 approving the merger

The advert also is an announcement about the extension of Max Life's association with Star Sports after India's incredible T20 victory

The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales

As per media reports, Zee has said that Culver Max and Bangla Entertainment have 'failed to comply with their obligations under the MCA'

A news report citing Zee's regulatory filing stated that in 2022-23, Zee incurred Rs 176 crore in merger-related costs and in 2023-24, it shelled out...

In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider audience

Pallavi Pandey, VP & Head of Marketing, India, Landmark Group speaks on Max Fashion’s new sub-brand Max URB_N and why the brand has reimagined the...

Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market

The ad is part of Colgate's 'Neend Bhagao Taazgi Jagao' campaign

The campaign for Motomax Insta Shine has been conceptualised by Sideways

As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among other setbacks, some fear that...

Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention

In a statement, Sony Pictures Network India said the company looks forward to hearing ZEE’s proposals and how they plan to complete the remaining critical...

Anthony Paul Raj has in the past worked with Vantage Advertising Pvt Ltd, Portland India Outdoor Advertising Pvt Ltd and Luminas India Associates

Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on SVoD, limiting their advertising potential

The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra

Vyas, who has been associated with the network for over 27 years, now starts a new inning at SPNI as its business head for SET,...

The multi-vitamin supplement will begin a one-year association with the team Maxirich, a daily health supplement from Cipla Health, was today announced as the official...

The account was won following a multi-agency pitch and will be handled out of the agency’s Gurgaon office Havas Media India has won the...

Max Protein is well-known brand making products like protein bar After successfully carving a niche for itself in the health food market, FMCG brand ‘Max...

Powered by AI and best in class data sets Maximize is the industry’s first product to allow end-to-end planning for fragmented target audiences Wavemaker...

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...

Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic As many were furloughed and retreated...

The campaign is live across a mix of offline and online platforms including print and social media...

Conceptualised and executed by Maximus Collabs, the campaign comprises of four films India Gate Basmati Rice has launched its new festive digital campaign to promote...

Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback Amidst...

The line-up features some of Shah Rukh Khan’s movies from the 1990s Sony MAX2 is presenting its fans with an opportunity to celebrate Shah Rukh...

Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with IPL last year Several BFSI...

The ad film has been put together by Saatchi & Saatchi Propagate Max Life Insurance Company Ltd has unveiled its latest ad campaign “Bharose Ka...

Launches #InsureCare program to extend care and provide health and wellness services at home The outbreak of Covid-19 has impacted People, Governments and...

Increased life insurance awareness and ownership led to increased India Protection Quotient of 35 for women up from 33 last year On...

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance says that brands...

Amidst a nationwide lockdown in the wake of coronavirus outbreak, Max Healthcare received an over-whelming response for its community support initiative to feed...

Uniting colours with love, Max Fashion, India’s leading value-fashion brand, introduces Holi campaign “Holi Apno Wali’. The concept of the film spins around...

JioSaavn, the largest audio streaming service for South Asian music and entertainment, has led the market in audio and content association solutions for...

Max Life Insurance Ltd., one of India’s leading life insurers, announced the appointment of Aalok Bhan as the Director & Chief Marketing Officer....

Durga Puja is one of the most auspicious festivals celebrated in India. With the aim to connect with their audiences and strengthen their...

FreakOut, the global marketing technology ad network and part of FreakOut Holdings, has appointed Ashish Trivedi as the Country Head of FreakOut India. The strategic...

The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group.  It witnesses a gathering of the best minds in the...

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