Tags STORY
Marketing Moments
Market leaders spending more on MarTech & CommerceTech than before:...

Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India....

By Team PITCH

Marketing Moments
Brands Gone Wild With Innovative Campaigns: A Year In Review

From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention....

By Ritika Raj

Opinion
Three innovative technologies that will dominate digital advertising in 2024

Guest Column: Siddhartha Vanvani, Founder & CEO, Digidarts predicts the revolution in digital advertising via Immersive Storytelling, AI Precision, and....

By Siddhartha Vanvani

Report Watch
Display & programmatic advertising least impacted by new AI-based MarTech...

Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker....

By Sohini Ganguly

Marketing Moments
‘Personalisation no longer a choice, but a necessity’

At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement....

By Sohini Ganguly

Marketing Moments
‘MarTech solutions will work if brands are mindful of the...

e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India

By Team PITCH

Martech
CleverTap Unveils Signed Call™ For Trusted and Contextual Customer Engagement

Signed Call™ is an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement

By Team PITCH

Marketing Moments
MarTech in 2023: What caught CMOs’ attention?

With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics....

By Team PITCH

Martech
MarTech manoeuvres: Sentiment analysis takes centre stage this festive season

At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and....

By Team PITCH

Pitch Feature
On Diwali, brands light up MarTech space to reach consumer...

The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts

By Team PITCH