martech

Many brands are still caught in the conversion trap, pushing for short-term clicks over long-term advocacy, say experts

Each of whom has made a significant impact on the industry through their work and thought leadership

The convergence of the two disciplines transcends tech trends and represents a redefinition of how marketing is planned, executed and measured

Fashion brands are leveraging AI and martech to enhance personalisation, optimise inventory, enable omnichannel experiences, redefine customer engagement and drive business growth

Chiranjeet Shah, Global Head of MarTech & Automation at Tata Communications, spoke on navigating digital transformation and bridging the gap between sales & marketing at...

CMOs, Marketing Heads, and Directors - both young and old - of leading organisations share how they are preparing for the ‘quantum future’

Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data...

On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving...

Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024

From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands

Guest Column: Siddhartha Vanvani, Founder & CEO, Digidarts predicts the revolution in digital advertising via Immersive Storytelling, AI Precision, and Conversational AI

Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot

At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement across all marketing channels

e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India

Signed Call™ is an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement

With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics that kept marketing heads busy...

At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and stay ahead in the marketing...

The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts

Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of...

Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the...

The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more

WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab Saurabh Varma’s newly founded platform-first...

Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology...

Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID Today, businesses are going...