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Women’s World Cup 2025 can be springboard for cricket’s next leap: Sanjog Gupta, ICC CEO

Women’s World Cup 2025 can be springboard for cricket’s next leap: Sanjog...

  • by Sunidhi Vijay
  • August 12, 2025

Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai


Kia India appoints Atul Sood as new Senior Vice President – Sales & Marketing

Kia India appoints Atul Sood as new Senior Vice President – Sales...

  • by Team PITCH
  • July 11, 2025

Atul Sood will report to Joonsu Cho, Chief Sales Officer, Kia India


Whey Ahead: Why everyone’s snacking on protein now

Whey Ahead: Why everyone’s snacking on protein now

  • by Team PITCH
  • May 27, 2025

With start-ups emerging as frontrunners in the functional snacks category and celebrities also backing it, this movement seems to be a fundamental dietary shift and...


'We want Snickers & Galaxy to grow in double-digits'

'We want Snickers & Galaxy to grow in double-digits'

  • by Simran Sabherwal
  • May 26, 2025

Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer


IPL 2025 to resume on May 17; final on June 3

IPL 2025 to resume on May 17; final on June 3

  • by Team PITCH
  • May 13, 2025

BCCI announces revised schedule for the remainder of TATA IPL 2025 following consultations with authorities


Digital drove 12% of Radio City’s revenue in Q3 FY25: Ashit Kukian

Digital drove 12% of Radio City’s revenue in Q3 FY25: Ashit Kukian

  • by Chehneet Kaur
  • May 08, 2025

Kukian, the CEO of Radio City, discusses the network's revenue growth through digital transformation, key initiatives and expansion into the creator economy


Vanesa ropes in Kiara Advani as ambassador

Vanesa ropes in Kiara Advani as ambassador

  • by Team PITCH
  • April 08, 2025

With Kiara as the face of Vanesa, the brand will focus on increasing brand awareness through social media and influencer collaboration


Devajit Saikia, Prabhtej Singh Bhatia to be elected BCCI secretary and treasurer

Devajit Saikia, Prabhtej Singh Bhatia to be elected BCCI secretary and treasurer

  • by Team PITCH
  • January 08, 2025

Devajit Saikia and Prabhtej Singh Bhatia were the only two names featuring in the final list of contesting candidates


We are developing a community for gamers: Mayuri Saikia, Dell Technologies India

We are developing a community for gamers: Mayuri Saikia, Dell Technologies India

  • by Simran Sabherwal
  • January 06, 2025

Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, on how the tech company looks at the consumer journey for different...


Budget 2024: Radio hopes for licence fee relief, reliable measurement system

Budget 2024: Radio hopes for licence fee relief, reliable measurement system

  • by Chehneet Kaur
  • July 19, 2024

Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector


Priyagold unveils new campaign featuring Kiara Advani for new Snakker Biscuits

Priyagold unveils new campaign featuring Kiara Advani for new Snakker Biscuits

  • by Team PITCH
  • April 25, 2024

The campaign featuring Kiara Advani aims to build a strong connection with the Gen Z audience.


Bobby Deol Drives the Seltos

Bobby Deol Drives the Seltos

  • by Team PITCH
  • April 25, 2024

Kia has rolled out a new TVC, 'Tech is now Badass'


Slice® Brings Back Mango Indulgence With Its New Summer Campaign With Kiara Advani

Slice® Brings Back Mango Indulgence With Its New Summer Campaign With Kiara...

  • by Team PITCH
  • April 09, 2024

The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory


Libas ropes in Kiara Advani as the Brand Ambassador

Libas ropes in Kiara Advani as the Brand Ambassador

  • by Team PITCH
  • April 02, 2024

The brand launched a new campaign featuring Kiara Advani unveiling their Spring-Summer collection


Tathagat Jena elevated as Head of Marketing, DTC & Online Biz head, India & APAC at HMD

Tathagat Jena elevated as Head of Marketing, DTC & Online Biz head,...

  • by Team PITCH
  • February 16, 2024

Tathagat Jena has been associated with HMD for close to 2 years now


'Quaker wants to make oats not just a breakfast option but snacking option too'

'Quaker wants to make oats not just a breakfast option but snacking...

  • by Team PITCH
  • January 11, 2024

Sravani Babu, Associate Director, and Category Lead - Quaker speaks about the brand’s latest TVC with Kiara Advani and Sidharth Malhotra, oats as a category...


Kia India names Gwanggu Lee as MD & CEO

Kia India names Gwanggu Lee as MD & CEO

  • by Team PITCH
  • January 03, 2024

Gwanggu Lee will be taking over from Tae Jin Park who is retiring after a 36-year stint with Kia


SBS Biotech, Maruti Suzuki, Kia top advertisers in Print during Jul-Sep'23: TAM AdEx

SBS Biotech, Maruti Suzuki, Kia top advertisers in Print during Jul-Sep'23: TAM...

  • by Team PITCH
  • January 02, 2024

During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space


2023: Radio sings no swan songs but hits right notes this year

2023: Radio sings no swan songs but hits right notes this year

  • by Chehneet Kaur
  • December 14, 2023

Top players from the radio sector look back at the many wins of the year and speak about uniting as an industry to tackle common...


BBDO India works very hard, winning awards, but its growth has been too slow: TzeKiat Tan

BBDO India works very hard, winning awards, but its growth has been...

  • by Kanchan Srivastava
  • September 28, 2023

During her maiden trip to India, the Asia CEO of BBDO spoke to e4m about her vision for the agency’s India office, and why she...


Retail therapy: Decoding Myntra’s love for celebs

Retail therapy: Decoding Myntra’s love for celebs

  • by Tanzila Shaikh
  • May 30, 2023

Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand...


Pitch Perfect: Radio on a roll this IPL

Pitch Perfect: Radio on a roll this IPL

  • by Team PITCH
  • May 10, 2023

From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull


Kia Motors India appoints Hardeep Singh Brar as National Head of Sales and Marketing

Kia Motors India appoints Hardeep Singh Brar as National Head of Sales...

  • by Team PITCH
  • March 15, 2021

Prior to this Brar has held senior leadership positions at Maruti Suzuki, Volkswagen, General Motors & Nissan  Kia Motors India, a wholly-owned subsidiary of...


Kiara Advani to launch Women Empowerment anthem with boAt

Kiara Advani to launch Women Empowerment anthem with boAt

  • by Team PITCH
  • March 01, 2021

 Launches anthem 'I'm A Rebel' with Bani J and Raja Kumari On the occasion of International Women’s Day, boAt and Universal Music India...


Shot on Nokia smartphones, ’48 Hours of Change’ project captures change people created in their lives and communities in 2 days

Shot on Nokia smartphones, ’48 Hours of Change’ project captures change people...

  • by Team PITCH
  • February 19, 2021

 6 influencers and 18 creators across 16 countries around the world, including India, Latin America, USA, Dubai and Africa, shared their 48-hour change stories...


aLL Introduces A New #SizeHappy Campaign

aLL Introduces A New #SizeHappy Campaign

  • by Team PITCH
  • February 19, 2021

The conversation about size is about to change aLL, the pioneer in plus-size fashion, along with their creative agency Brandmovers India, has created a campaign...


Filter Coffee Co. wins digital marketing mandate of Japanese Skincare brand, Bioré in a multi- agency pitch

Filter Coffee Co. wins digital marketing mandate of Japanese Skincare brand, Bioré...

  • by Team PITCH
  • February 18, 2021

Filter Coffee Co. will also look into managing the brand's end-to-end content production and influencer marketing Filter Coffee Co., a full-service digital agency, started by...


Star-Disney India appoints Tirthankar Dutta as VP & CISO

Star-Disney India appoints Tirthankar Dutta as VP & CISO

  • by Team PITCH
  • February 17, 2021

Prior to Star and Disney India, Dutta was with Infoedge India as SVP & Head of Information Security Star-Disney India has appointed Tirthankar Dutta as...


Mastercard and Razorpay join hands to make digital payments more accessible for MSMEs and startups

Mastercard and Razorpay join hands to make digital payments more accessible for...

  • by Team PITCH
  • February 16, 2021

The partnership will empower Indian micro, small and medium enterprises To drive digital payments acceptance by small businesses and startups in India, Mastercard and Razorpay...


Honda 2Wheelers India digitally educates 23,000+ NSS volunteers on road safety

Honda 2Wheelers India digitally educates 23,000+ NSS volunteers on road safety

  • by Team PITCH
  • February 16, 2021

Honda’s safety instructors also educated the NSS volunteers on road sharing manners Supporting NSS volunteers who continue to serve the nation even during COVID-19 uncertainties,...


Amazon Alexa’s 3rd anniversary campaign brings stories from users across India

Amazon Alexa’s 3rd anniversary campaign brings stories from users across India

  • by Team PITCH
  • February 16, 2021

Ek neeli si roshni, se kar li jo dosti Three years ago, Alexa entered Indian households and today, she is many things to many people....


Dabur Honey launches new V-Day campaign #Everyday Honey, conceptualised by Havas Creative

Dabur Honey launches new V-Day campaign #Everyday Honey, conceptualised by Havas Creative

  • by Team PITCH
  • February 15, 2021

The campaign has been Conceptualized and executed by Havas Creative Dabur Honey, the leading Healthcare brand from the House of Dabur, launched an innovative digital...


Oateo launches a variety of Marvel Avengers themed Oats in India

Oateo launches a variety of Marvel Avengers themed Oats in India

  • by Team PITCH
  • February 15, 2021

Each pack is thoughtfully designed with every character being assigned to match synergies with the oat Marvel Avengers fans are in for a treat as...


Britannia Little Hearts latest campaign says “Heartbreaks can be sweet”

Britannia Little Hearts latest campaign says “Heartbreaks can be sweet”

  • by Team PITCH
  • February 13, 2021

A first of its kind personalised ad campaign to share with those who suffer a heartbreak this Valentine’s Day The season of love is here...


Post-COVID, Valentine’s Day Goes Virtual for Indian Youth; Jeevansathi.com Survey

Post-COVID, Valentine’s Day Goes Virtual for Indian Youth; Jeevansathi.com Survey

  • by Team PITCH
  • February 13, 2021

With Valentine’s Day around the corner, COVID cupid has shot-down celebrations with a romantic partner. According to a survey by Jeevansathi.com, only 1/4th of the...


This Valentine’s Day, Mirchi celebrates all forms of love through their campaign ‘Pride Wala Love’

This Valentine’s Day, Mirchi celebrates all forms of love through their campaign...

  • by Team PITCH
  • February 13, 2021

Taking a spin on the clichéd narrative of love, Mirchi drives conversations around the stories of love from the LGBTQ+ community Mirchi, India’s no.1 city-centric...


This Valentine's Day OkCupid reminds every single hopeful romantic that #LoveIsIncoming

This Valentine's Day OkCupid reminds every single hopeful romantic that #LoveIsIncoming

  • by Team PITCH
  • February 13, 2021

 This is the second leg of OkCupid’s Love Is… campaign launched in November last year It’s that time of the year that...


Aakash Educational Services Limited (AESL) partners with Airtel DTH

Aakash Educational Services Limited (AESL) partners with Airtel DTH

  • by Team PITCH
  • February 13, 2021

Launches Aakash Paathshala to Help Students with Career-Related Issues akash Educational Services Limited (AESL), the national leader in test preparatory services in partnership with Airtel...


Dettol BSI joins Jaipur Literature Festival as its Hygiene Partner

Dettol BSI joins Jaipur Literature Festival as its Hygiene Partner

  • by Team PITCH
  • February 13, 2021

The online summit of the Jaipur Literature Festival 2021 edition starts from February 19, 2021 Dettol BSI, the flagship programme by RB, the global...


TVS Eurogrip digitizes After-Sales Service with ‘TVS Eurogrip Click to Connect’

TVS Eurogrip digitizes After-Sales Service with ‘TVS Eurogrip Click to Connect’

  • by Team PITCH
  • February 13, 2021

Introduces best-in category Warranty App for customers TVS Srichakra Limited, India’s leading 2 & 3 wheeler tyre company, has announced the introduction of “TVS Eurogrip...


Mahindra Rise salutes the challenger spirit of #WomenInScience in a film by 22feet Tribal Worldwide

Mahindra Rise salutes the challenger spirit of #WomenInScience in a film by...

  • by Team PITCH
  • February 11, 2021

On the occasion of ‘International Day of Women and Girls in Science’, Mahindra Rise celebrates some of the brave, intelligent and revolutionary women...


This Valentine’s Day Cadbury Dairy Milk Silk is inspiring you to Go Far For Love!

This Valentine’s Day Cadbury Dairy Milk Silk is inspiring you to Go...

  • by Team PITCH
  • February 11, 2021

Apart from just Cadbury Dairy Milk Silk, OREO and Cadbury 5Star, are also celebrating V-Day in their own unique ways Mondelez India, the makers and...


Maruti Suzuki launches “People Technology” campaign

Maruti Suzuki launches “People Technology” campaign

  • by Team PITCH
  • February 11, 2021

“We don't just make cars. We call it People Technology” Spearheading revolutions since its inception, Maruti Suzuki India Limited launched ‘People Technology’, a dedicated media...


Nykaa Presents #AddToHeart - A Valentine’s Day Short Film

Nykaa Presents #AddToHeart - A Valentine’s Day Short Film

  • by Team PITCH
  • February 11, 2021

Nykaa, India’s leading fashion and beauty destination, is celebrating Valentine’s Day with a short film, #AddToHeart. Going beyond the cliché of chocolates and flowers, this...


Casio India celebrates the #GiftOfLove this Valentine’s Day

Casio India celebrates the #GiftOfLove this Valentine’s Day

  • by Team PITCH
  • February 11, 2021

Through the campaign, the brand encourages people to prioritise the gift of time Casio India, the leading watch brand introduces a campaign to...


Okinawa encourages couples to take care of the environment together

Okinawa encourages couples to take care of the environment together

  • by Team PITCH
  • February 11, 2021

Announces #JoyRide contest on social media Celebrating the bond of love this Valentine’s day, Okinawa Autotech, India’s largest EV manufacturer, has announced a social media...


Booking.com launches #FutureOfTravel social media campaign encouraging travellers to share their  travel goals in 2021

Booking.com launches #FutureOfTravel social media campaign encouraging travellers to share their travel...

  • by Team PITCH
  • February 11, 2021

Ropes in OTT-heartthrob Rohit Saraf, telly-town diva Sanaya Irani and travel influencers to share their travel goals in 2021 The year 2020 halted travel plans...


YouTube Channel ‘Home Time’ Launches a New “Single” to Celebrate Singlehood Amidst All The Valentine’s Day Mushiness

YouTube Channel ‘Home Time’ Launches a New “Single” to Celebrate Singlehood Amidst...

  • by Team PITCH
  • February 11, 2021

Wakefit.co’s Piya Milan Band sends a tribute to all the singles out there this Valentine’s Day Valentine's Day is just around the corner, and...


Print ends year with marginal dip thanks to H2 ad volume recovery: Tam AdEx

Print ends year with marginal dip thanks to H2 ad volume recovery:...

  • by Tasmayee Laha Roy
  • January 25, 2021

As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...


Kia announces new brand purpose & slogan, drops 'Motors' from name

Kia announces new brand purpose & slogan, drops 'Motors' from name

  • by Team PITCH
  • January 15, 2021

Kia's refreshed slogan, ‘Movement that inspires’, is meant to reflect the brand's purpose of inspiring consumers Kia has announced new details of its new brand...


Kia unveils new logo and global brand slogan to signify its bold transformation

Kia unveils new logo and global brand slogan to signify its bold...

  • by Team PITCH
  • January 07, 2021

The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...


Colgate ropes in Kiara Advani as its brand ambassador

Colgate ropes in Kiara Advani as its brand ambassador

  • by Team PITCH
  • December 22, 2020

The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has roped in Kiara Advani as...


Myntra announces mega marketing campaign to reach 250 million customers ahead of the 13th edition of its flagship, EORS

Myntra announces mega marketing campaign to reach 250 million customers ahead of...

  • by Team PITCH
  • December 11, 2020

Celebrities, including Hrithik Roshan, Kiara Advani, Samantha Akkineni, Naga Chaitanya and Bhuvan Bam lead the campaign Myntra announces the launch of ...


Consistent communication helps build desirability and love for Kia: Shakti Upadhyay

Consistent communication helps build desirability and love for Kia: Shakti Upadhyay

  • by Team PITCH
  • December 08, 2020

Shakti Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing...


Were brands in tune with spending on radio this Diwali?

Were brands in tune with spending on radio this Diwali?

  • by Noel D'souza
  • November 18, 2020

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter At the onset of the...


Radio hopeful of 'good news' for revenue by Q1 next year

Radio hopeful of 'good news' for revenue by Q1 next year

  • by Eularie Saldanha
  • November 13, 2020

The radio industry remains cautiously optimistic while ramping up offerings to keep brands invested in the medium The last few years have been all about...


Alia Bhatt appointed as the ‘face of Nokia phones’ in India

Alia Bhatt appointed as the ‘face of Nokia phones’ in India

  • by pitchteam
  • October 16, 2018

HMD Global, the home of Nokia phones, on Monday announced that actress Alia Bhatt will be the face of Nokia phones in India.


Analysing big brand performances at #ViVOIPL 2018

Analysing big brand performances at #ViVOIPL 2018

  • by Netimpact Solutions
  • August 22, 2018

Its been more than two months since the #ViVOIPL 2018 got over - one of the top most properties in India across categories -  and...


Summer of Sport brings innovation to the forefront in DOOH

Summer of Sport brings innovation to the forefront in DOOH

  • by Rohan Srinivasan
  • July 24, 2018

Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...


Director’s Cut: Ram Mirchandani to speak at Pitch Youth Marketing Summit today

Director’s Cut: Ram Mirchandani to speak at Pitch Youth Marketing Summit today

  • by Neeta Nair
  • October 12, 2012

[caption id="attachment_16036" align="alignright" width="260"]


AMD gets Dell’s top executive on board

AMD gets Dell’s top executive on board

  • by Neeta Nair
  • May 08, 2012

NYSE listed AMD (Ad


MEC predictions for IPL-5; Read entire report online

MEC predictions for IPL-5; Read entire report online

  • by Neeta Nair
  • April 03, 2012


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