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Marketing Moments
IPL’s Superbowl Moment: What the two sporting events can teach...

Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to....

By Shantanu David

Marketing Moments
IPL: Star Sports releases promo for opening match with Akshay...

Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films

By Team PITCH

Marketing Moments
Disney Star ropes in Dream11 as co-presenter for IPL 2024

Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and....

By Team PITCH

Marketing Moments
IPL 2024: Broadcasters on edge as brands take too long...

Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed....

By Naziya Alvi Rahman

Marketing Moments
Disney Star onboards Asian Paints as associate sponsor for IPL...

Asian Paints was one of the key sponsors in IPL 2023 as well

By Naziya Alvi Rahman

Marketing Moments
JioCinema signs 6 sponsors for IPL 2024

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came....

By Sonam Saini

Marketing Moments
Punjab Kings announces Astral Pipes as Associate Partner for the...

The team starts its season on March 23, and will take on the Delhi Capitals

By Team PITCH

Marketing Moments
Jasprit Bumrah and Kapil Dev turn teammates for Tata IPL...

Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22

By Team PITCH

Marketing Moments
JioCinema’s IPL campaign has MS Dhoni playing double role

JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil....

By Team PITCH

Marketing Moments
Disney-RIL merger: IPL advertisers to lose bargaining chip?

Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in....

By Kanchan Srivastava