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As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as....
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small-....
eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence
Dikshita Shukla, India Brand Head, Estée Lauder, talks about the importance of influencer marketing, collaboration with Manushi Chhillar, inclusivity and....
These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this....
The association with the sportsman will help amplify the message of quality sleep to a wider audience
Bhatt is slated to make her first appearance as the brand's representative at Gucci's Cruise 2024 fashion show in Seoul....
The campaign #MaakaEhsaas has been launched ahead of Mother's Day
Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with....
