influencers

From last-minute briefs to payment delays, creators share what’s going wrong — and how both sides can make it work

Indian creators are no longer waiting for brands to cast them in campaigns

How Indian creators are transforming global events into lifestyle moments for the cricket-first generation

Creators like Neha Nagar, Apoorva Mukhija and Sahiba Bali are topping brand charts by building trust, community, and niche relevance

From simplifying finance to building community trust, brands in the banking, financial services, and insurance space are using content as a long-term differentiator.

With Instagram content now indexed by Google and Bing, influencer marketing takes a leap from in-app virality to full-fledged discoverability.

A report from EY noted that India is now home to more than four million influencers—up from approximately 962,000 in 2020—representing a 322% increase over...

There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing pundits

Industry players share radio jockeys have placed themselves as diversified creators in a crowded media space to keep radio brands culturally relevant

Each of whom has made a significant impact on the industry through their work and thought leadership

Last month, Union Minister Ashwini Vaishnaw launched a $1 billion fund to boost the creator economy

The show had associations with more than 32 brands

The apex court emphasized the need for accountability in digital content creation and called for greater responsibility from influencers with massive followings

With over 350,000 social media posts shared on the first day, the Maha Kumbh is now more than just a spiritual spectacle—it’s also a thriving...

ASCI’s advisory follows a surge in complaints, with 60 cases flagged over the past week alone for undisclosed brand partnerships

From Squid Game to Singham Again, several OTT platforms have been collaborating with influencers and content creators as a marketing strategy

Experts say while the Act enforces stricter protocols for data collection, it also presents an opportunity for brands to embrace a more ethical and transparent...

Brands are set to amp up their influencer budgets thanks to the increasing trust Gen Zs repose in popular content creators than celebrities

Influencer content riding on the Allu Arjun and Rashmika Mandanna-starrer has garnered over 400 million views on Instagram

With regulators like ASCI and SEBI pushing for transparency across the influencer ecosystem, creators have acknowledged the pitfalls of doling out misleading advice

A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands

Experts suggest that finfluencers can take steps like highlighting relevant education or professional experience, and prioritise transparency, ethics, along with clear communication

Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share...

Zefmo’s Influencer Marketing Report highlights how influencers shape political narratives and public communication through public awareness and government collaborations

Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts

Sebi aims to address concerns related to “certain persons”, including unregulated entities, inducing investors to deal in securities based on inappropriate claims

The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number...

Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by...

Experts say there’s plenty of space to grow and they see VIs and real influencers coexisting and complementing each other in the future

Some of the categories for the awards expected to be for 'green champions', 'swachhata ambassadors' and 'tech creators'

In the labyrinth of influencer marketing, Orry, the self-proclaimed marketing genius, challenges norms, disrupts growth trajectories, and emerges as a potential face of luxury

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram

Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space

Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of influencers Ranveer Allahbadia and Raj...

These influencers have relatively small followings but higher engagement rates. Monetization modes and brand following have added scale to this medium

Be it PM Modi or Rahul Gandhi, all political parties are waking up to the appeal of the ‘influencers.’ Will they have a big hand...

Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the impact of Covid on the...

On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer During this pandemic, we have seen...

Experts opine that brands are increasingly understanding the value of PR and are open to exploring new...

Whew! 2020 has begun on a choppy note - protests, civil unrest, a shaky economy and high unemployment. Despite the cheerful note, most new years...