Tags STORY
Marketing Moments
Disney Star-Viacom18 merger's next crucial step: Adherence to legal process

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private....

By Sonam Saini

Marketing Moments
Rs 125 crore added to DD’s kitty at the end...

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far

By Sonam Saini

Marketing Moments
TV subs revenue down 4% in FY 2022-2023: TRAI

According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%

By Sonam Saini

Marketing Moments
Interim Budget 2024: What does media & advertising industry expect?

Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates....

By Team PITCH

Opinion
Riding the Design Wave in 2024: A Sneak Peek into...

Guest Column: Independent consultant Shaswat Das writes how the design game will take some steep turns in 2024

By Shashwat Das

Opinion
Navigating 2024: Embracing Personalisation, Ethics, and Innovation in Marketing

Guest Column: Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO writes how digital marketing, influencer and traditional marketing....

By Somesh Surana

Marketing Moments
'Brand messaging for South does not change, but how we...

Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit....

By Team PITCH

Marketing Moments
Zee-Sony break-up: Will other media biggies now band together to...

Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta....

By Aditi Gupta Sonam Saini

Marketing Moments
What brought Zee and Sony together in 2021

The merger of ZEEL and SPNI was intended to create business synergies and position the new company to meet expanding....

By Sonam Saini

BrandTalk
‘Our Wedding Business Has Grown By 200% From 2019 And...

Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends. thriving....

By Ritika Raj