Tags STORY
Marketing Moments
As D-Day approaches, will Sony and Zee give the merger...

Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively....

By Naziya Alvi Rahman

BrandTalk
‘Young Consumers of Today Relate With Brands That Walk The...

Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev....

By Simran Sabherwal

Opinion
Game-Changing Landscape of Domestic Sports Digitization in 2024

Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024

By Sidhhant Agarwal

Marketing Moments
Can Zee take legal course if Sony pulls the plug...

In case Sony decides to pull out of the merger with Zee, it may have to pay a termination fee....

By Aditi Gupta

BrandTalk
“We Are Expecting To Close FY24 At A 10% Growth...

Rajesh Mathew Kurian, Director & Marketing Head, Walkaroo International shares insights on promoting active lifestyles, Content & OOH strategy, plans....

By Ritika Raj

Marketing Moments
BARC to increase meter count to 65K: Will this be...

Experts say it is not just the smaller number of meters but also the slow pace of installation of these....

By Aditi Gupta

Marketing Moments
Network18 & ZEEL announce new RIO; change pricing of channels,...

The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024

By Team PITCH

Marketing Moments
Two mega mergers: Will 2024 start a new chapter in...

The mergers of Reliance & Walt Disney India and Zee & Sony are likely to be completed within the first....

By Aditi Gupta

Marketing Moments
Are two months enough to finalise the mega Reliance-Disney India...

Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due....

By Aditi Gupta

BrandTalk
‘Mansion House Flandy Isn't Aligning With The Times; It's Defining...

Rahimtoola, CMO, Tilaknagar Industries delves into the ‘Welcome the Now’ campaign's mission, values, and strategic leverage, key growth numbers, plans....

By Ritika Raj