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Marketing Moments
How 2020 changed the way adland works

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed....

By Misbaah Mansuri

Marketing Moments
Television will remain the screen of the household

Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to....

By Sunil Lulla

Marketing Moments
Indian car transportation category sees 74% increase in UVs during...

The finding is part of Comscore's six key insights on digital consumption....

By Team PITCH

Marketing Moments
30 million adults tuned into audio OTT in October 2020:...

Affluent, younger and mature audiences are more engaged with OTT audio platforms Indians have resumed travelling for both work and....

By Team PITCH

Marketing Moments
Were brands in tune with spending on radio this Diwali?

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter....

By Noel D'souza

Marketing Moments
Big relief, says industry as court restrains TRAI from taking...

Media experts believe it is unlikely that NTO 2.0 will be implemented....

By Team PITCH

Marketing Moments
The New Normal: Rajesh Ramakrishnan, Perfetti Van Melle India

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things....

By Rajesh Ramakrishnan

Marketing Moments
How CRM Software Improves Customer Retention Rate in the E-commerce...

Customers retained are customers gained. Customer retention is key to building a brand and proving to the other players in....

By Sheshgiri Kamath

Marketing Moments
FMCG Industry expectation from 2020

FMCG industry in India has seen a remarkable transformation over the last two decades. This has been facilitated by rising....

By Amrinder Singh

Marketing Moments
Growing Tourism and Travel Industry Creating Millions of Jobs in...

The Indian employment landscape is tremendously changing with the introduction of new business models and jobs every year. The job....

By pitchteam