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When Cricket Turns into Commerce: The Evolution of IPL’s Most Expensive Buys

When Cricket Turns into Commerce: The Evolution of IPL’s Most Expensive Buys

  • by Team PITCH
  • December 11, 2025

Eighteen years of bidding wars, billion-rupee dreams, and the stars who turned auction floors into history


Warner Bros Discovery receives revised bids from Netflix, Comcast and Paramount Skydance

Warner Bros Discovery receives revised bids from Netflix, Comcast and Paramount Skydance

  • by Team PITCH
  • December 03, 2025

Warner Bros Discovery receives revised bids from Netflix, Comcast and Paramount Skydance


YES BANK unveils ‘Score Kya Hua’ to bring credit score awareness to every Indian

YES BANK unveils ‘Score Kya Hua’ to bring credit score awareness to...

  • by Team PITCH
  • November 27, 2025

Unveils dedicated microsite ScoreKyaHua.bank.in offering free credit score checks


United Spirits ups ad spends by 36% in Q1FY26

United Spirits ups ad spends by 36% in Q1FY26

  • by Team PITCH
  • August 14, 2025

The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26


Courts should refrain from imposing gag orders on media organizations: SC

Courts should refrain from imposing gag orders on media organizations: SC

  • by Team PITCH
  • March 18, 2025

The apex court’s statement came following a Delhi High Court directive, which mandates Wikipedia to take down a page in connection with a pending defamation...


India’s Got Latent controversy: SC clubs Ashish Chanchlani, Ranveer Allahbadia pleas

India’s Got Latent controversy: SC clubs Ashish Chanchlani, Ranveer Allahbadia pleas

  • by Team PITCH
  • February 22, 2025

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...


Coldplay Streaming: How brands hit the right note

Coldplay Streaming: How brands hit the right note

  • by Soumya Gawri
  • January 27, 2025

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...


Wikipedia pulled up by I&B over 'publisher' vs 'platform' status

Wikipedia pulled up by I&B over 'publisher' vs 'platform' status

  • by Team PITCH
  • November 06, 2024

Wikipedia has been issued a notice by the ministry, questioning why it shouldn't be classified as a publisher with legal accountability in light of bias...


Why is Big Tech turning to small advertisers?

Why is Big Tech turning to small advertisers?

  • by Shantanu David
  • March 12, 2024

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers


Mumbai DOOH scene shining bright: What’s driving the growth

Mumbai DOOH scene shining bright: What’s driving the growth

  • by Team PITCH
  • February 20, 2024

Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving...


D2C Brand Marketing: betting on Omnibrands, Omnichannel Commerce, and High-quality Content

D2C Brand Marketing: betting on Omnibrands, Omnichannel Commerce, and High-quality Content

  • by Lakshmi Rebecca
  • January 23, 2024

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends


NDTV gets permission from MIB to launch 3 HD channels

NDTV gets permission from MIB to launch 3 HD channels

  • by Team PITCH
  • September 27, 2023

The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD


Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

  • by Team PITCH
  • November 18, 2022

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework


Yokohama OTR & ATG unveil new combined identity ‘Yokohama Off-Highway Tires’

Yokohama OTR & ATG unveil new combined identity ‘Yokohama Off-Highway Tires’

  • by Team PITCH
  • January 08, 2021

YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy of Yokohama The Yokohama Rubber...


Adworld reacts to Madras HC's decision on ‘obscene’ ads

Adworld reacts to Madras HC's decision on ‘obscene’ ads

  • by Misbaah Mansuri
  • November 30, 2020

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...


We are the largest OTT player in India today: Karan Bedi, CEO, MX Player

We are the largest OTT player in India today: Karan Bedi, CEO,...

  • by Neeta Nair
  • November 12, 2020

Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how 2020 has been fabulous for...


TV sees highest ad volume in 5 years: BARC

TV sees highest ad volume in 5 years: BARC

  • by Sonam Saini
  • November 05, 2020

As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16 of 2015  The festive...


Big relief, says industry as court restrains TRAI from taking coercive steps over NTO 2.0

Big relief, says industry as court restrains TRAI from taking coercive steps...

  • by Team PITCH
  • October 22, 2020

Media experts believe it is unlikely that NTO 2.0 will be implemented this year even if the...


PMMAO 2009 Outlook Internet : Mouse hour

PMMAO 2009 Outlook Internet : Mouse hour

  • by Neeta Nair
  • January 02, 2009

The Internet, which has till now been taking h


Trending

  • HRI announces Jasprit Bumrah as product ambassador for Streax Shampoo Hair Colour

    HRI announces Jasprit Bumrah as product ambassador for Streax Shampoo Hair Colour

    • by Pitch Team
    • December 11, 2025
  • Network Advertising wins creative mandate for Bajaj Consumer Care brands

    Network Advertising wins creative mandate for Bajaj Consumer Care brands

    • by Pitch Team
    • December 11, 2025
  • MMTC-PAMP names Gaurav Nijhawan as Head of Marketing

    MMTC-PAMP names Gaurav Nijhawan as Head of Marketing

    • by Pitch Team
    • December 11, 2025
  • Mark Titus elevated to President – Decorative Business, Nippon Paint India

    Mark Titus elevated to President – Decorative Business, Nippon Paint India

    • by Pitch Team
    • December 11, 2025
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Marketing Moments

  • Zuno General Insurance launches mass media campaign, ‘Good Drivers Choose Zuno’

    Zuno General Insurance launches mass media campaign, ‘Good Drivers Choose Zuno’

    • by Pitch Team
    • December 12, 2025
  • Axis Max Life’s unveils new protection campaign ‘Bharosa Tum Ho’ Protection Campaign

    Axis Max Life’s unveils new protection campaign ‘Bharosa Tum Ho’ Protection Campaign

    • by Pitch Team
    • December 12, 2025
  • Aamir Khan named the face of Britannia NutriChoice’s new campaign

    Aamir Khan named the face of Britannia NutriChoice’s new campaign

    • by Pitch Team
    • December 11, 2025
  • Tech Giants Unite to Launch Agentic AI Foundation Under Linux Foundation

    Tech Giants Unite to Launch Agentic AI Foundation Under Linux Foundation

    • by Pitch Team
    • December 11, 2025
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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