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Trust, the cornerstone of BFSI, is built by staying transparent: Navneet Munot, HDFC AMC

Trust, the cornerstone of BFSI, is built by staying transparent: Navneet Munot,...

  • by Simran Sabherwal
  • September 05, 2025

Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs...


Our ad spends have been reduced by 76% YOY: Puneeth Bekal, HDFC Securities

Our ad spends have been reduced by 76% YOY: Puneeth Bekal, HDFC...

  • by Sunidhi Vijay
  • September 04, 2025

Puneeth Bekal, EVP and CMO of HDFC Securities, speaks to e4m on how the brand integrates performance marketing with brand building, and focuses on targeted...


HDFC Mutual Fund’s new film shows how each one of us is an investor

HDFC Mutual Fund’s new film shows how each one of us is...

  • by Team PITCH
  • April 07, 2025

The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking...


Whether ad spends are digital or traditional is a redundant question: Ravi Santhanam

Whether ad spends are digital or traditional is a redundant question: Ravi...

  • by Aditi Gupta
  • February 07, 2025

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, expectations for 2025 and more


HDFC Life pays tribute to parental values that shape families

HDFC Life pays tribute to parental values that shape families

  • by Team PITCH
  • January 23, 2025

The campaign will be featured across television, digital platforms, and outdoor media, reaching audiences nationwide


OMD wins integrated media mandate for HDFC Life

OMD wins integrated media mandate for HDFC Life

  • by Team PITCH
  • January 21, 2025

The agency will take charge of the brand's consolidated media strategy across ofine and online channels


Marketing budgets shifting towards tier II & tier III markets: Vishal Subharwal, HDFC Life

Marketing budgets shifting towards tier II & tier III markets: Vishal Subharwal,...

  • by Simran Sabherwal
  • November 12, 2024

Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring...


Evolving brands being true to their roots will stay relevant: Vishal Subharwal, HDFC Life

Evolving brands being true to their roots will stay relevant: Vishal Subharwal,...

  • by Team PITCH
  • September 06, 2024

Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing...


Personalization at scale is key for modern banking: Ravi Santhanam, HDFC Bank

Personalization at scale is key for modern banking: Ravi Santhanam, HDFC Bank

  • by Team PITCH
  • September 05, 2024

At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape


Tech has democratised the investment ecosystem in India: Dhiraj Relli, HDFC Securities

Tech has democratised the investment ecosystem in India: Dhiraj Relli, HDFC Securities

  • by Team PITCH
  • September 05, 2024

At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics...


‘We Aim To Cultivate A Culture Of Trust, Loyalty, And Mutual Respect’: Naveen Gogia

‘We Aim To Cultivate A Culture Of Trust, Loyalty, And Mutual Respect’:...

  • by Ritika Raj
  • June 18, 2024

Gogia, EVP & Co-Head, Sales & Distribution, HDFC Asset Management Co. Ltd discusses investor empowerment, financial well-being in India, strategies for audience education, financial inclusion...


HDFC Mutual Fund highlights importance of long-term commitments in new film on SIPs

HDFC Mutual Fund highlights importance of long-term commitments in new film on...

  • by Team PITCH
  • May 14, 2024

The film has been launched in over 1200 cinema screens across India


HDFC Mutual Fund lauds moms who think long term

HDFC Mutual Fund lauds moms who think long term

  • by Team PITCH
  • May 07, 2024

The film is part of the company's #ZindagiKeLiyeSIP campaign


The RCB partnership will help us reach out to today’s digital natives: Ravi Santhanam

The RCB partnership will help us reach out to today’s digital natives:...

  • by Sonam Saini
  • April 29, 2024

Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand...


JioCinema signs 6 sponsors for IPL 2024

JioCinema signs 6 sponsors for IPL 2024

  • by Sonam Saini
  • March 13, 2024

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...


Best ads of the fortnight: HDFC Bank's fake take, Protinex's ode to strength

Best ads of the fortnight: HDFC Bank's fake take, Protinex's ode to...

  • by Team PITCH
  • February 12, 2024

Our pick of the most creative and impressive ads between January 16 and 31


HDFC Life asks parents to ‘believe’ in their children

HDFC Life asks parents to ‘believe’ in their children

  • by Team PITCH
  • February 05, 2024

The campaign has been conceived by Leo Burnett


Human + Machine: A CMO’s Vision For 2024 & Beyond

Human + Machine: A CMO’s Vision For 2024 & Beyond

  • by Ravi Santhanam
  • January 29, 2024

Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank writes about his collaborative vision for 2024...


Navigating 2024: Embracing Personalisation, Ethics, and Innovation in Marketing

Navigating 2024: Embracing Personalisation, Ethics, and Innovation in Marketing

  • by Somesh Surana
  • January 25, 2024

Guest Column: Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO writes how digital marketing, influencer and traditional marketing and personalised and meaningful will...


Mastercard’s Puneeth Bekal joins HDFC Securities as CMO

Mastercard’s Puneeth Bekal joins HDFC Securities as CMO

  • by Team PITCH
  • January 09, 2024

Puneeth Bekal will also lead HDFC Sky


Best ads of the fortnight: Licious rings in an early Christmas, Godrej takes on stains

Best ads of the fortnight: Licious rings in an early Christmas, Godrej...

  • by Team PITCH
  • December 29, 2023

Most creative spots we saw between December 1 and 15


HDFC Bank Launches Star-Studded PayZapp Campaign

HDFC Bank Launches Star-Studded PayZapp Campaign

  • by Team PITCH
  • December 07, 2023

The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma showcasing All-New PayZapp’s strength as a payments app


We are a Rs 30L cr company today & will surely reach Rs 300L cr: Ravi Santhanam, HDFC Bank

We are a Rs 30L cr company today & will surely reach...

  • by Naziya Alvi Rahman
  • December 05, 2023

Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations,...


HDFC Mutual Fund equates SIP's reliability with children's unwavering trust in parents

HDFC Mutual Fund equates SIP's reliability with children's unwavering trust in parents

  • by Team PITCH
  • November 14, 2023

The campaign encourages the audience to embark on a journey of financial security


Ravi Santhanam promoted to Group Head & CMO at HDFC Bank

Ravi Santhanam promoted to Group Head & CMO at HDFC Bank

  • by Team PITCH
  • November 06, 2023

He was previously the CMO and the Head of Corporate Communications, Head - Liability Products and Managed Programs


If you're not in the experience business, you're not in business: Ravi Santhanam, HDFC

If you're not in the experience business, you're not in business: Ravi...

  • by Team PITCH
  • September 29, 2023

The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event


HDFC ERFO launches brand TVC campaigns

HDFC ERFO launches brand TVC campaigns

  • by Team PITCH
  • March 17, 2021

“Poochoge, Toh Aapko Milega Sahi Jawaab”, Hdfc Ergo’s New TVC Featuring Nawazuddin Siddiqui And Piyush Mishra HDFC ERGO General Insurance, India’s leading private sector general...


HDFC Life’s latest brand campaign  talks about role of financial planning

HDFC Life’s latest brand campaign talks about role of financial planning

  • by Team PITCH
  • February 17, 2021

The never-give-up spirit that has been captured in the latest brand campaign by HDFC Life HDFC Life, one of India's leading life insurers, has launched...


Procter & Gamble India commits to achieve equal representation behind the camera

Procter & Gamble India commits to achieve equal representation behind the camera

  • by Team PITCH
  • February 17, 2021

P&G’s declarations were announced at P&G’s virtual #WeSeeEqual Gender Equality summit that saw participation from equality advocates  Procter & Gamble...


HDFC Life launches testimonial-based campaign #Decision2Protect

HDFC Life launches testimonial-based campaign #Decision2Protect

  • by Team PITCH
  • December 15, 2020

As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan ...


Bharti Airtel onboards Neeraj Jha as Head - Corporate Comm & Corporate Affairs

Bharti Airtel onboards Neeraj Jha as Head - Corporate Comm & Corporate...

  • by Team PITCH
  • December 08, 2020

Jha moves on from HDFC Bank after a 14-year stint Neeraj Jha has been onboarded as Head, Corporate Communications and Corporate Affairs at Bharti Airtel....


HDFC Life launches HDFC Life Click2Wealth ULIP digital campaign - #SirfSafeNahinSmartBhiBano

HDFC Life launches HDFC Life Click2Wealth ULIP digital campaign - #SirfSafeNahinSmartBhiBano

  • by Team PITCH
  • December 04, 2020

Highlights the features of HDFC Life Click2Wealth HDFC Life, one of India’s leading life insurance companies, launched a new digital campaign that...


HDFC Bank launches campaign to fight cyber frauds

HDFC Bank launches campaign to fight cyber frauds

  • by Team PITCH
  • November 17, 2020

The ‘Mooh Band Rakho’ campaign curated by Leo Burnett India aims to increase awareness about cyber frauds and the ways to prevent them HDFC Bank...


Updating An Ever-Evolving Marketing Playbook

Updating An Ever-Evolving Marketing Playbook

  • by Pankaj Gupta
  • June 29, 2020

Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life says that marketing strategies will be re-evaluated with focus on short range plans while 3-year and...


HDFC Life Launches Voice Assistant on Alexa for  On-The-Go Policy Servicing

HDFC Life Launches Voice Assistant on Alexa for On-The-Go Policy Servicing

  • by pitchteam
  • May 07, 2020

HDFC Life’s Alexa bot can respond to 200+ unique policy-related queries  HDFC Life, one of India’s leading private life insurance companies, has...


HDFC Life's strategic tie-up with Paytm aims to increase life insurance penetration

HDFC Life's strategic tie-up with Paytm aims to increase life insurance penetration

  • by pitchteam
  • December 30, 2019

Tie-up promises simple products and a frictionless purchasing journey for customers HDFC Life, one of Indias leading life insurance companies, announced its tie-up...


Digital Disruption- A Solace for Consumers?

Digital Disruption- A Solace for Consumers?

  • by pitchteam
  • June 29, 2018

Technology has transformed the way we live and work. To talk about the differences between our workday today and the way it wasfive years back,...


Snapdeal launches FIFA store for all Football enthusiasts

Snapdeal launches FIFA store for all Football enthusiasts

  • by pitchteam
  • June 26, 2018

With FIFA fever taking over the masses, Snapdeal has today announced the launch of its special FIFA store to add to the excitement of its...


FOOTBALL AND INDIA- THE CHANGING SCENARIO

FOOTBALL AND INDIA- THE CHANGING SCENARIO

  • by pitchteam
  • June 18, 2018

With the Indian men's football team getting an official confirmation to participate in the upcoming Asian Games in Jakarta, football fans across India have all...


Snapdeal launches special store for Father's Day gifting

Snapdeal launches special store for Father's Day gifting

  • by pitchteam
  • June 11, 2018

Pamper your dad this Father’s Day with exciting gifts Celebrating the spirit of Fatherhood, Snapdeal today announced the launch of its...


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