foods

Ankit Kapoor, CMO of Wholsum Foods opens up about the brand’s evolution, marketing philosophy, and how Slurrp Farm and Millé are reshaping family meals across...

Ajay Bathija joins UNIBIC Foods as Chief Executive Officer, bringing 20+ years of FMCG and beverages leadership experience, including Coca-Cola

Amit Mehta, MD - Kameda LT Foods JV and VP, Food Business, LT Foods Ltd., shares how the company is blending innovation, wellness, and digital...

Puneet Kusumbia, Vice President - Marketing, Heritage Foods, shares how innovations, new launches, premiumization, marketing initiatives and distribution have driven growth for Heritage Foods Limited

Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales

For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing

Subhodeep Roy has over 18 years of experience in the FMCG space

In Q4, Patanjali Foods’ total income rose to Rs 9,745 crore, a nearly 7% increase from the previous quarter

During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season

The creative business will be handled by Rediffusion’s Mumbai office while the media will be driven by Rediffusion SmartMedia out of Bangalore

Gaurav Kwatra, CMO, iD Fresh Food, shares how the fresh food manufacturer is looking to drive trust and leverage innovation

Haldiram Snacks of Delhi and Haldiram Foods of Nagpur have been united as Haldiram Snacks Food

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building

Directed by renowned Director Shoojit Sircar, the campaign also features legendary actor Zeenat Aman

'I'm glad to partner with DAAWAT®, where passion and commitment to excellence come together,' said SRK

From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook,...

Neha Rao, Vice President – Marketing, Bikaji shares how the company is leveraging gratification to engage consumers, capitalizing on Amitabh Bachchan's presence and more

Brands like Bikaji, Bikano, Haldiram’s are pulling out all stops to dish out delectable campaigns to whet consumer appetite for snacks in the festive season

K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods talks about the 3rd edition of DAAWAT World Biryani Day, the campaign’s rationale,...

The account will be managed by Tonic Worldwide’s Delhi office

K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the...

In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them

The fourth edition of the conference will be held in Chennai on 24 January 2024

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

Aashirvaad has roped in actor Rupali Ganguli for the campaign

Arsiwalla was with the company for four years

The campaign is conceptualized and executed by Wavemaker India MTR Foods, the pioneer in packaged foods in India, unveiled their latest campaign to celebrate...

Tewari succeeds founder Ajay Gupta who will now be the Non-Executive Chairman Capital Foods has announced the elevation of Navin Tewari, to the position of...

Also launches gift packs of 4 Cones in Double Chocolate & Butterscotch this festive season Heritage Foods has launched ready to drink immunity...

Responsibly crafted with usage of only two, locally sourced ingredients, assuring an exquisite multi-sensorial experience ITC Ltd.’s Fabelle Chocolates has unveiled its latest...

The e-book can be downloaded for free by sending a ‘hi’ to a WhatsApp number Capital Foods, the parent company of Ching’s Secret...

GREY group won the account following a multi-agency pitch process held in April this year GREY & AutumnGrey (GREY Group, India) has announced the win...

Del Monte also announced the launch of Del Monte A-C-E, 100 per cent mixed fruit juice with added Vitamins A,C & E...

 MTR Foods Pvt. Ltd., the pioneer of packaged food products in India have always believed in putting their consumers first and that...

In a fast and dynamic competitive environment brands are finding innovative and interactive ways to reach out to consumers. Using the concept of Augmented Reality...

Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has launched a new campaign for Top Ramen for its rapidly growing...

Cornitos, the flagship brand of Greendot Health Foods Pvt Ltd brings Hot and Spicy Coated Green Peas in an all new packaging and without onion...

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