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Marketing Moments
Programmatic Advertising: Where the future of digital marketing is headed

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital....

By Shantanu David

BrandTalk
Aditya Birla Finance teams up with KL Rahul

Dentsu Creative India has conceived the new campaign

By Team PITCH

Marketing Moments
Paid search leads in auto sector’s digital AdEx

According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising,....

By Sohini Ganguly

Marketing Moments
Print’s ad spend share drops 15% in last 7 years

According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with....

By Chehneet Kaur

Marketing Moments
Tailored cross-channel ads key for brand building: Tarun Ummat, Teads...

At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power....

By Aditi Gupta

Report Watch
Digital advertising industry expected to grow at 23% CAGR by...

The industry is estimated to reach Rs 62,045 crore by 2025, the report stated

By Team PITCH

Marketing Moments
Using tech has become quite native to the Indian audience:...

Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling....

By Sonam Saini

Marketing Moments
Avoid getting caught in the hype of AI, focus on...

Narayan Devanathan, Group Chief Strategic Advisor, dentsu India, shared his insights into the complexities of AI and sustainability in marketing....

By Kanchan Srivastava

Marketing Moments
AI will be the big thing that will change the...

Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital....

By Shantanu David

Marketing Moments
dentsu-e4m Digital Advertising Report 2024 to be unveiled today

The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of....

By Team PITCH