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Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines....
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of....
The Country Manager of Hasbro India talks about the launch of ‘Monopoly Cricket’, the strategy, being culturally relevant in local....
Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say....
Customers can win match tickets for the ODI Men’s Cricket World Cup Final Live in Ahmedabad on 19th Nov’23
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As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and....
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can....
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will....
The innovation will enable an easier viewing experience on mobile phones
