Tags STORY
Marketing Moments
BCCI announces SBI Life as Official Partner for domestic &...

The partnership will begin with the three-match ODI series against Australia starting September 22, 2023

By Team PITCH

Marketing Moments
Rs 80,000 crore riding on cricket: Will broadcasters get their...

Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run,....

By Aditi Gupta Sonam Saini

Marketing Moments
BCCI media TV, digital rights: Viacom18 to pay approx Rs...

The rights are for bilateral India matches on home turf for the next five years

By Aditi Gupta

Marketing Moments
Viacom18 bags BCCI's TV & Digital media rights for Rs...

The rights are for bilateral India matches on home turf for the next five years

By Aditi Gupta

Marketing Moments
BCCI invites bids for media rights for international and domestic...

The right is for 2023-2027 period

By Team PITCH

BrandTalk
We are offering flexible ad packages for the cricket season:...

Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users....

By Sonam Saini

Marketing Moments
What hit TV ad revenue in H1?

Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV....

By Aditi Gupta

Marketing Moments
Cricket media rights: Will broadcasters loosen purse strings?

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may....

By Sonam Saini

Marketing Moments
India-WI cricket series: DD set for a good innings with...

Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good....

By Aditi Gupta Sonam Saini

Marketing Moments
Taking a hit: Why has BCCI slashed lead sponsorship price...

The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and....

By Team PITCH