Tags STORY
Marketing Moments
Adidas-BCCI reveal the all-new Team India Jersey

The team jersey will be available in three different price points to increase accessibility for all fans

By Team PITCH

Marketing Moments
Worth a shot: Why are brands teaming up with non-cricket...

e4m explores the audiences' interest in sports other than cricket and how it is working out for brands

By Tanzila Shaikh

Marketing Moments
BCCI likely to wait for Zee-Sony merger to sell media...

The report also claims there is a possibility that the BCCI may not sell the rights for four years but....

By Team PITCH

Marketing Moments
16 new categories & 75 new brands advertised in first...

According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it....

By Team PITCH

Marketing Moments
BCCI rakes in Rs 4670 cr in Women's Premier League...

WPL has broken the inaugural auction record of Men's IPL in 2008, tweeted Shah

By Team PITCH

Marketing Moments
Havas Media Group launches HI-CRICKET

A proprietary study to understand the impact of IPL on Brand Health, in partnership with YouGov Havas Sports & Entertainment,....

By Team PITCH

Marketing Moments
Twitter brings an extravagant experience with new features

Twitter is what’s happening in the world, and this cricket season, it will enable fans to have a....

By Team PITCH

Marketing Moments
CricketPang Comic Animation signs Indian Cricketer Ajinkya Rahane as the...

CricketPang is a comical animation about cricket, is ready to be released in India as well as in the....

By Team PITCH

Marketing Moments
Disney+ Hotstar gets 9 sponsors onboard for 'Paytm India vs...

Dream11 is the 'co-presenting' sponsor, with ICICI Bank and Tata Cliq roped in as the ‘powered by' sponsors Disney+ Hotstar....

By Team PITCH

Marketing Moments
IPL 2021: Why marketers have reasons to cheer

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will....

By Ruhail Amin