Luxury watch brand unites two Bollywood icons in a stylish new campaign that blends timeless elegance with contemporary flair
New hub aims to boost collaboration, efficiency and creative output using AI tools across WPP’s global client ecosystem
Strategic investment enhances collaboration between music and film content, expanding opportunities in India’s entertainment ecosystem
Global music powerhouse expands footprint in Indian entertainment by partnering with leading film production banner
Brands shift focus from constant ideation to precision execution and measurable impact in a more discerning consumer landscape
From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth phase.
Renowned singer joins the iconic rice brand to elevate cultural connection and strengthen consumer engagement
Contemporary jewellery brand strengthens connection with younger consumers through strategic celebrity partnership
Bollywood duo bring humour and charm to Airbnb’s latest ad emphasising thoughtful hosting over formal check-in rituals
Doordarshan’s collaboration with a digital influencer highlights grey areas in India’s copyright enforcement framework
New GCC to power technology-led platforms and scale global innovation for Saptharushi
OpenAI, Anthropic and Block lead the creation of an open-source ecosystem to standardise next-generation agentic AI systems.
The WPL franchise teams up with the skincare brand to boost player comfort, fan engagement and community-focused self-care initiatives
Campaign shifts focus from transplants to internal health as the real solution for lasting regrowth
The homegrown beauty brand marks its first full-scale film integration, blending product placement with pop-culture storytelling
United Breweries brand ties up with BCCI as Women’s Premier League continues to grow nationwide
From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but also sparked widespread conversations
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Guest Column: Anirban Banerjee, Senior VP & SBU Head (Batteries and Flashlights), Eveready Industries India Ltd. writes about how evolving nature of brand collaborations on...
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Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
Best known for his viral parodical videos such as “Rasode Mein Kaun Tha”, and “Tauda Kutta Tommy”, Yahsraj is now gunning to be a ‘professional...
Bringing news and entertainment on one platform will certainly widen the scope and dimensions of content curation Chingari, a short video app, collaborates with short...
Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us Fintech...
Bra chahiye, embossed painting nahi! We can relate to it, right? Lingerie in India is no longer a hushed topic of...
With this joint venture, AlphaVector will introduce performance and innovation-driven premium bicycles into the Indian market AlphaVector, an Indian consumer bicycle brand...