Tags STORY
Marketing Moments
Cable operators seek flat 35% distribution fee on MRP of...

In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution....

By Aditi Gupta

Marketing Moments
Laqshya Media Group Unveils OOH Campaign for Finolex Cables

The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns. 

By Team PITCH

Marketing Moments
Finolex Cables launches innovative OOH campaign

One of the hoardings features a live fan symbolically giving air to actor Kiara Advani

By Team PITCH

Marketing Moments
Price hike of TV channels put on hold till June?

Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any....

By Aditi Gupta

Marketing Moments
DTH lost 1.32 million pay subs in July-Sept 2023: TRAI

Total active subs in Pay DTH stood at 64.18 million, according to TRAI's Indian Telecom Services Performance Indicator Report for....

By Team PITCH

Marketing Moments
Need a comprehensive act to regulate cable TV industry: Parliamentary...

The Parliamentary Standing Committee on Communications and IT has raised concerns over the decline in cable TV subscribers & stressed....

By Aditi Gupta

Marketing Moments
Are broadcasters losing paid TV subscribers due to NTO 3.0?

Industry has a mixed response. While some say NTO 3.0 has been positive, others claim it has shrunk the number....

By Aditi Gupta

Marketing Moments
Unencrypted channels on DD Free Dish promoting piracy?

Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and....

By Aditi Gupta

Marketing Moments
Review of broadcasting & cable services rules: TRAI extends deadline...

The regulatory body issued the consultation paper on August 8

By Team PITCH

Marketing Moments
Is the humble cable TV facing an existential crisis?

According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120....

By Aditi Gupta