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AIDCF urges govt to reduce GST from 18% to 5%

AIDCF urges govt to reduce GST from 18% to 5%

  • by pitchteam
  • August 28, 2025

AIDCF has formally written to both the Ministry of Finance and MIB, urging the government to take up the issue during the forthcoming deliberations of...


DTH vs Broadcasters: Will channel drop boost revenue or trigger churn?

DTH vs Broadcasters: Will channel drop boost revenue or trigger churn?

  • by Team PITCH
  • June 20, 2025

In the past week, Tata Play and Airtel Digital TV dropped Sony and Zee channels from base packs over tariff disputes tied to TRAI’s NTO...


AIDCF meets Ashwini Vaishnaw to talk long-term sustainability of cable TV

AIDCF meets Ashwini Vaishnaw to talk long-term sustainability of cable TV

  • by Team PITCH
  • April 15, 2025

According to sources, the discussions centered around establishing a fair and equitable framework for the industry


Make pay TV ad-free: Cable industry tells TRAI

Make pay TV ad-free: Cable industry tells TRAI

  • by Aditi Gupta
  • January 09, 2025

According to sources, the industry argued that making viewers watch ads on pay TV not only hinders the viewing experience but also violates Cable Television...


New RIOs out: JioStar raises channel bouquet prices by 18%, Zee & Sony by 12%

New RIOs out: JioStar raises channel bouquet prices by 18%, Zee &...

  • by Aditi Gupta
  • January 07, 2025

JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options


HBO Founder Charles Dolan no more

HBO Founder Charles Dolan no more

  • by Team PITCH
  • December 30, 2024

Charles Dolan, who also launched Cablevisions Systems Corp, is credited for transforming the TV industry


TRAI notification on tariff regulation: Cable operators cheer, broadcasters cry foul

TRAI notification on tariff regulation: Cable operators cheer, broadcasters cry foul

  • by Aditi Gupta
  • July 09, 2024

TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility and retain consumers


‘Finolex Cables Announced CapEx Of 580 Crores To Enhance Manufacturing & Launch Products’

‘Finolex Cables Announced CapEx Of 580 Crores To Enhance Manufacturing & Launch...

  • by Ritika Raj
  • July 04, 2024

Amit Mathur, President - Sales & Marketing, Finolex Cables Ltd shares insights behind the ‘No Stress, Finolex’ Campaign, marketing strategy, plans and more


Delhi HC orders immediate restoration of news channels blocked by Andhra cable TV body 

Delhi HC orders immediate restoration of news channels blocked by Andhra cable...

  • by Team PITCH
  • June 25, 2024

TV9 Telugu, Saakshi TV, 10TV and NTV among news channels that were off-air since June 6 in Andhra Pradesh


Andhra cable TV operator body blocks news channels

Andhra cable TV operator body blocks news channels

  • by Team PITCH
  • June 24, 2024

Among the channels that have been blocked are TV9, NTV, Sakshi TV and 10TV


Channel price hike: Are broadcasters and cable operators nearing a compromise?

Channel price hike: Are broadcasters and cable operators nearing a compromise?

  • by Aditi Gupta
  • June 19, 2024

Industry experts say broadcasters may give some leverage and consider the concerns of cable operators


Cable operators seek flat 35% distribution fee on MRP of TV channels

Cable operators seek flat 35% distribution fee on MRP of TV channels

  • by Aditi Gupta
  • April 30, 2024

In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution fee only on ensuring 90-95%...


Laqshya Media Group Unveils OOH Campaign for Finolex Cables

Laqshya Media Group Unveils OOH Campaign for Finolex Cables

  • by Team PITCH
  • April 29, 2024

The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns. 


Finolex Cables launches innovative OOH campaign

Finolex Cables launches innovative OOH campaign

  • by Team PITCH
  • April 19, 2024

One of the hoardings features a live fan symbolically giving air to actor Kiara Advani


Price hike of TV channels put on hold till June?

Price hike of TV channels put on hold till June?

  • by Aditi Gupta
  • April 09, 2024

Sources say TRAI has requested broadcasters to not increase prices of TV channels till June this year to avoid any kind of action and reaction...


DTH lost 1.32 million pay subs in July-Sept 2023: TRAI

DTH lost 1.32 million pay subs in July-Sept 2023: TRAI

  • by Team PITCH
  • February 13, 2024

Total active subs in Pay DTH stood at 64.18 million, according to TRAI's Indian Telecom Services Performance Indicator Report for the Quarter ending September 30,...


Need a comprehensive act to regulate cable TV industry: Parliamentary panel tells Centre

Need a comprehensive act to regulate cable TV industry: Parliamentary panel tells...

  • by Aditi Gupta
  • February 09, 2024

The Parliamentary Standing Committee on Communications and IT has raised concerns over the decline in cable TV subscribers & stressed the need to create a...


Are broadcasters losing paid TV subscribers due to NTO 3.0?

Are broadcasters losing paid TV subscribers due to NTO 3.0?

  • by Aditi Gupta
  • November 02, 2023

Industry has a mixed response. While some say NTO 3.0 has been positive, others claim it has shrunk the number of subscribers and has no...


Unencrypted channels on DD Free Dish promoting piracy?

Unencrypted channels on DD Free Dish promoting piracy?

  • by Aditi Gupta
  • September 13, 2023

Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which...


Review of broadcasting & cable services rules: TRAI extends deadline to submit comments

Review of broadcasting & cable services rules: TRAI extends deadline to submit...

  • by Team PITCH
  • August 31, 2023

The regulatory body issued the consultation paper on August 8


Is the humble cable TV facing an existential crisis?

Is the humble cable TV facing an existential crisis?

  • by Aditi Gupta
  • August 07, 2023

According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120 million in 2022 and is...


MIB set to amend Cable Television Network (Regulation) Act

MIB set to amend Cable Television Network (Regulation) Act

  • by Tasmayee Laha Roy
  • January 27, 2021

One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act Amidst talks of a new...


2020: A mixed bag for Cable & DTH industry

2020: A mixed bag for Cable & DTH industry

  • by Sonam Saini
  • January 05, 2021

As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved...


NXT Digital identifies infra sharing as key pillar of growth

NXT Digital identifies infra sharing as key pillar of growth

  • by Javed Farooqui
  • November 24, 2020

NXT Digital CEO Vynsley Fernandes shared that they have onboarded three independent MSOs who will use the company's HITS platforms to serive their cable TV...


Surrogate ads to be previewed & certified by CBFC before being aired on TV

Surrogate ads to be previewed & certified by CBFC before being aired...

  • by Team PITCH
  • September 18, 2020

As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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