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Marketing Moments
Lull period for sports ad revenue post IPL? Not really,...

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that....

By Sonam Saini

Marketing Moments
BARC India renames Impressions'000 as AMA'000, new update to be...

Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has....

By Team PITCH

Marketing Moments
Regulatory certainty is a must for any content producer: K...

In his first interview as IBF chief, Madhavan spoke to Naziya Alvi....

By Naziya Alvi Rahman

Marketing Moments
Viacom18 registers four-fold jump in FY20 net profit at Rs...

Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal Entertainment network Viacom18 has registered....

By Javed Farooqui

Marketing Moments
'Can strike right balance if MIB doesn't overregulate & OTTs...

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government....

By Javed Farooqui

Marketing Moments
IPL 2020: Disney-Star India estimated to have crossed Rs 2,600...

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th....

By Sonam Saini

Marketing Moments
Govt brings online news platforms, content providers under MIB

In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under....

By Javed Farooqui

Marketing Moments
Amazon.in, Myntra & Flipkart continue to be among top 10...

As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top....

By Team PITCH

Marketing Moments
My news, my way: How subscribers, membership will drive News...

Ad revenue and subscribers will make my bones, but competition won't break me - that's the thought which resonates today....

By Shakir Ebrahim

Marketing Moments
Hathway launches celebration packs at lower price points

The move follows of reduction in ala carte prices by some of the broadcasters Hathway has announced that it has....

By Team PITCH