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Marketing Moments
How ‘Mann Ki Baat’ aids radio broadcasters and brands to...

The programme addresses local issues and has a high relevance across age groups, note experts

By Team PITCH

Marketing Moments
Will move to tariff forbearance if broadcast sector works cohesively:...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its....

By Team PITCH

Marketing Moments
Three-tier regulatory framework for online media platforms proposed by Govt

The rules also mandate OTT platforms to carry ratings such as U (universal) or A (adult) The government has framed....

By Team PITCH

Marketing Moments
MIB set to amend Cable Television Network (Regulation) Act

One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act....

By Tasmayee Laha Roy

Marketing Moments
Pay DTH active subscriber base has 70.70 million in Jul-Sep...

A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to....

By Team PITCH

Marketing Moments
MIB to frame overarching statute for self-regulation by OTT, digital...

According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues....

By Team PITCH

Marketing Moments
Trends to watch out for in 2021 in the Radio...

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this....

By Noel D'souza

Marketing Moments
Sony Pictures Networks India to telecast Abu Dhabi T10 tournament's...

All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony....

By Team PITCH

Marketing Moments
We had our viewers and advertisers back by Q3: Nina...

Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with....

By Naziya Alvi Rahman

Marketing Moments
2020: MIB’s regulatory interventions & their impact on media

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%,....

By Javed Farooqui