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Marketing Moments
2021: The year of recovery and growth for the broadcast...

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises....

By Sonam Saini

Marketing Moments
TRP Scam: Will BARC’s credibility take a hit?

Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020....

By Team PITCH

Marketing Moments
Radio: Reimagining the new dawn of audio entertainment

Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms....

By Abraham Thomas

Marketing Moments
MIB directs DTH players to clear dues to get fresh...

Licence will be valid for a period of 20 years from the date of issue The ministry of information and....

By Javed Farooqui

Marketing Moments
With 39% growth in average ad volume, Q4 turns saviour...

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth....

By Sonam Saini

Marketing Moments
2020: A rollercoaster ride for the broadcast industry

As the year draws to a close, we take a look at the key events of the broadcast industry from....

By Team PITCH

Marketing Moments
Dish TV asked to pay Rs 4164 crore in licence...

MIB has given the company 15 days to remit the payment Direct to home operator Dish TV said in a....

By Team PITCH

Marketing Moments
OTT regulation: Justified concern or exaggerated fear?

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting....

By Javed Farooqui

Marketing Moments
Govt close to coming up with National Broadcasting Policy draft:...

At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) &....

By Sonam Saini

Marketing Moments
OTT industry working on implementation code after MIB's rejection of...

According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing....

By Team PITCH