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Marketing Moments
Fresh legal battles for ZEEL after break-up with Sony?

Law experts say implication of merger termination will be more on ZEEL as its promoter is already embroiled in investigative....

By Aditi Gupta

Marketing Moments
As D-Day approaches, will Sony and Zee give the merger...

Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively....

By Naziya Alvi Rahman

Opinion
Game-Changing Landscape of Domestic Sports Digitization in 2024

Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024

By Sidhhant Agarwal

Marketing Moments
Can Zee take legal course if Sony pulls the plug...

In case Sony decides to pull out of the merger with Zee, it may have to pay a termination fee....

By Aditi Gupta

Marketing Moments
BARC to increase meter count to 65K: Will this be...

Experts say it is not just the smaller number of meters but also the slow pace of installation of these....

By Aditi Gupta

Marketing Moments
Will modified RIO lead to an increase in subs revenue...

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among....

By Sonam Saini

Marketing Moments
Network18 & ZEEL announce new RIO; change pricing of channels,...

The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024

By Team PITCH

Marketing Moments
Two mega mergers: Will 2024 start a new chapter in...

The mergers of Reliance & Walt Disney India and Zee & Sony are likely to be completed within the first....

By Aditi Gupta

Marketing Moments
Are two months enough to finalise the mega Reliance-Disney India...

Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due....

By Aditi Gupta

Marketing Moments
FY23 Poor Show: Broadcasters see drop in ad rev

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

By Aditi Gupta