With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked behind closed doors
This Bill encourages e-sports and online social games while prohibiting harmful online money gaming services, advertisements, and financial transactions related to them
By criminalising real-money gaming and its promotion, the Bill threatens one of the fastest-growing sources of India’s advertising economy.
India’s DOOH market, which is growing fast, driven by tech, urbanisation, and immersive content, is set to hit 17% of OOH revenues by 2027 despite...
Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world
Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns
This is the second time that the government has asked stakeholders to share suggestions as it recalled first draft of the Bill in August, just...
Tavleen Bhatia, CMO, Cleartrip, discusses the inspiration behind the new campaign and thoughts on positioning the brand as a trusted ally for travellers and more
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind” during the consultations
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects...
The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts...
Concerns among stakeholders regarding specific clauses and alleged secrecy around the draft’s distribution led the ministry to consider developing a new draft after further discussions
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators
This fine is for not conforming with standards specified by the central government regarding interference or equipment usage
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same Language Subtitling (SLS)
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general...
DIGIPUB News India Foundation has asked for a copy of the Broadcast Regulation Bill from the MIB, saying that the bill was circulated to select...
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of...
As per the new draft of the broadcasting bill, people who regularly post content on news and current affairs may be classified as digital news...
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as...
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected...
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and bundling products & services
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft Founder Bill Gates in a...
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals...
As per media reports, the move comes as a relief for WhatsApp and Telegram as the communication service providers will be out of the scope...
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
The bill is likely to be addressed after next year's general elections
The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media platforms
The earlier version of the privacy bill was withdrawn last year in August
With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime
The bill, which aims to make internet companies, mobile apps and business houses more accountable, will be tabled during the monsoon session
Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Powers will now report to McCann's Global COO Bill Kolb Global chief strategy officer at McCann, Suzanne Powers will now be handling the additional duties...
The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more Times OOH has acquired the exclusive media rights on Chennai’s Central and Southern...