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One year on, silence over Broadcast Bill fuels speculation and concern

One year on, silence over Broadcast Bill fuels speculation and concern

  • by Team PITCH
  • August 21, 2025

With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked behind closed doors


Govt introduces promotion and regulation of Online Gaming Bill, 2025

Govt introduces promotion and regulation of Online Gaming Bill, 2025

  • by Team PITCH
  • August 20, 2025

This Bill encourages e-sports and online social games while prohibiting harmful online money gaming services, advertisements, and financial transactions related to them


Online Gaming Bill: Blanket ban may wipe out ?10,000+ crore in gaming ad revenues

Online Gaming Bill: Blanket ban may wipe out ?10,000+ crore in gaming...

  • by Team PITCH
  • August 20, 2025

By criminalising real-money gaming and its promotion, the Bill threatens one of the fastest-growing sources of India’s advertising economy.


DOOH on the rise: Not a future bet, but the new norm

DOOH on the rise: Not a future bet, but the new norm

  • by Chehneet Kaur
  • May 07, 2025

India’s DOOH market, which is growing fast, driven by tech, urbanisation, and immersive content, is set to hit 17% of OOH revenues by 2027 despite...


From billboard to your pocket: How mobile targeting is reinventing OOH advertising

From billboard to your pocket: How mobile targeting is reinventing OOH advertising

  • by Chehneet Kaur
  • April 21, 2025

Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world


Maharashtra elections: How polling season led the way for OOH boost

Maharashtra elections: How polling season led the way for OOH boost

  • by Chehneet Kaur
  • November 25, 2024

Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns


No new suggestions: Stakeholders gear up to submit feedback to MIB on Broadcasting Bill

No new suggestions: Stakeholders gear up to submit feedback to MIB on...

  • by Aditi Gupta
  • October 11, 2024

This is the second time that the government has asked stakeholders to share suggestions as it recalled first draft of the Bill in August, just...


‘Cleartrip focusing on emotional connections, stories instead of just promoting offers’

‘Cleartrip focusing on emotional connections, stories instead of just promoting offers’

  • by Ritika Raj
  • October 04, 2024

Tavleen Bhatia, CMO, Cleartrip, discusses the inspiration behind the new campaign and thoughts on positioning the brand as a trusted ally for travellers and more


Is India’s emergence as a creative force drawing advertising global centres?

Is India’s emergence as a creative force drawing advertising global centres?

  • by Shantanu David
  • August 27, 2024

Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers


MIB to have extensive consultations on broadcast bill: Ashwini Vaishnaw

MIB to have extensive consultations on broadcast bill: Ashwini Vaishnaw

  • by Team PITCH
  • August 20, 2024

Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind” during the consultations  


Prasar Bharati OTT: TV news players keen on outreach but wary of broadcast bill impact

Prasar Bharati OTT: TV news players keen on outreach but wary of...

  • by Chehneet Kaur
  • August 19, 2024

Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects...


MIB extends deadline for consultation on first draft of Broadcasting Services Bill

MIB extends deadline for consultation on first draft of Broadcasting Services Bill

  • by Team PITCH
  • August 13, 2024

The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations 


May take months or years: Legal experts vexed by withdrawal of 2nd broadcasting bill draft

May take months or years: Legal experts vexed by withdrawal of 2nd...

  • by Aditi Gupta
  • August 13, 2024

Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts...


What led MIB to withdraw the second draft of Broadcast Bill 2024?

What led MIB to withdraw the second draft of Broadcast Bill 2024?

  • by Team PITCH
  • August 13, 2024

Concerns among stakeholders regarding specific clauses and alleged secrecy around the draft’s distribution led the ministry to consider developing a new draft after further discussions


Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules, experts warn

Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules, experts warn

  • by Aditi Gupta
  • August 12, 2024

Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards


Draft Broadcasting Bill: Digital news publishers ask for more transparency

Draft Broadcasting Bill: Digital news publishers ask for more transparency

  • by Team PITCH
  • August 09, 2024

The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators


Revised Broadcasting Bill: Fine for non-compliant services raised up to Rs 50 Cr

Revised Broadcasting Bill: Fine for non-compliant services raised up to Rs 50...

  • by Sonam Saini
  • August 05, 2024

This fine is for not conforming with standards specified by the central government regarding interference or equipment usage


Draft broadcasting bill: Is the industry impressed?

Draft broadcasting bill: Is the industry impressed?

  • by Aditi Gupta
  • August 02, 2024

While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts


Rediffusion wins creative & media mandate of Billion Readers Initiative (BIRD)

Rediffusion wins creative & media mandate of Billion Readers Initiative (BIRD)

  • by Team PITCH
  • July 31, 2024

The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same Language Subtitling (SLS)


DOOH: BMC to allow video ads in 'controlled environment'

DOOH: BMC to allow video ads in 'controlled environment'

  • by Kanchan Srivastava
  • July 31, 2024

Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination


Broadcast Bill: Now digital content creators write to govt over ‘opaque’ consultation

Broadcast Bill: Now digital content creators write to govt over ‘opaque’ consultation

  • by Team PITCH
  • July 31, 2024

The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general...


Digital media body seeks meeting with MIB minister over broadcast bill

Digital media body seeks meeting with MIB minister over broadcast bill

  • by Team PITCH
  • July 30, 2024

DIGIPUB News India Foundation has asked for a copy of the Broadcast Regulation Bill from the MIB, saying that the bill was circulated to select...


IOAA tells agencies, 'Deal only with our OOH members'

IOAA tells agencies, 'Deal only with our OOH members'

  • by Chehneet Kaur
  • July 26, 2024

The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of...


Social media video, podcast creators may now become ‘digital news broadcasters’

Social media video, podcast creators may now become ‘digital news broadcasters’

  • by Team PITCH
  • July 26, 2024

As per the new draft of the broadcasting bill, people who regularly post content on news and current affairs may be classified as digital news...


We will soon release DPDP draft for public consultation: Ashwini Vaishnaw

We will soon release DPDP draft for public consultation: Ashwini Vaishnaw

  • by Team PITCH
  • July 24, 2024

I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage


BMC contemplates banning video ads on DOOH

BMC contemplates banning video ads on DOOH

  • by Kanchan Srivastava
  • July 17, 2024

Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as...


BMC’s OOH Draft Policy: Height of hoardings capped at 100 ft, no ads on footpath

BMC’s OOH Draft Policy: Height of hoardings capped at 100 ft, no...

  • by Kanchan Srivastava
  • July 16, 2024

In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected...


Amid crackdown on hoardings, OOH media owners seek CM Eknath Shinde’s intervention

Amid crackdown on hoardings, OOH media owners seek CM Eknath Shinde’s intervention

  • by Kanchan Srivastava
  • July 12, 2024

A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday


BMC’s new OOH policy: Media owners raise red flags

BMC’s new OOH policy: Media owners raise red flags

  • by Kanchan Srivastava
  • July 04, 2024

OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'


#e4mExclusive:  BMC’s new OOH policy: No hoardings on rooftop, no ads on glass facade

#e4mExclusive:  BMC’s new OOH policy: No hoardings on rooftop, no ads on...

  • by Kanchan Srivastava
  • July 03, 2024

Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH


Billboard crash: Delhi municipal corporation orders structural audit of outdoor ads

Billboard crash: Delhi municipal corporation orders structural audit of outdoor ads

  • by Team PITCH
  • May 16, 2024

As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings


‘Digital Competition Bill will curb anti-competitive practices and ensure fair play’

‘Digital Competition Bill will curb anti-competitive practices and ensure fair play’

  • by Shantanu David
  • May 03, 2024

Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and bundling products & services


Brands hit billboards, social media with colourful campaigns for Holi

Brands hit billboards, social media with colourful campaigns for Holi

  • by Team PITCH
  • March 26, 2024

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi


Bill Gates’ tea with content creator Dolly Chaiwala breaks the Internet

Bill Gates’ tea with content creator Dolly Chaiwala breaks the Internet

  • by Team PITCH
  • March 01, 2024

In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft Founder Bill Gates in a...


Newspaper industry set to grow as PRP Bill will cut red-tapism: Rakesh Sharma, INS

Newspaper industry set to grow as PRP Bill will cut red-tapism: Rakesh...

  • by Kanchan Srivastava
  • December 22, 2023

In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals...


Telecommunications Bill in Lok Sabha today: OTT likely to be excluded

Telecommunications Bill in Lok Sabha today: OTT likely to be excluded

  • by Team PITCH
  • December 18, 2023

As per media reports, the move comes as a relief for WhatsApp and Telegram as the communication service providers will be out of the scope...


Will OOH dazzle this festive season?

Will OOH dazzle this festive season?

  • by Team PITCH
  • October 12, 2023

As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season


MIB mulling introduction of OTT, DTH regulation bill

MIB mulling introduction of OTT, DTH regulation bill

  • by Team PITCH
  • September 15, 2023

The bill is likely to be addressed after next year's general elections


Data Protection Board can advise govt to take down content as per new bill: Report

Data Protection Board can advise govt to take down content as per...

  • by Team PITCH
  • August 03, 2023

The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media platforms


Govt to introduce Data Bill in LS tomorrow

Govt to introduce Data Bill in LS tomorrow

  • by Team PITCH
  • August 02, 2023

The earlier version of the privacy bill was withdrawn last year in August


Cinematograph Amendment Bill 2023 passed: Industry lauds move to curb piracy

Cinematograph Amendment Bill 2023 passed: Industry lauds move to curb piracy

  • by Team PITCH
  • August 01, 2023

With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime


Union Cabinet okays data protection bill

Union Cabinet okays data protection bill

  • by Team PITCH
  • July 06, 2023

The bill, which aims to make internet companies, mobile apps and business houses more accountable, will be tabled during the monsoon session


Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

Will move to tariff forbearance if broadcast sector works cohesively: PD Vaghela

  • by Team PITCH
  • November 18, 2022

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework


McCann CSO Suzanne Powers named Global President

McCann CSO Suzanne Powers named Global President

  • by Team PITCH
  • December 16, 2020

Powers will now report to McCann's Global COO Bill Kolb Global chief strategy officer at McCann, Suzanne Powers will now be handling the additional duties...


Times OOH acquires media branding rights of Chennai’s iconic billboards

Times OOH acquires media branding rights of Chennai’s iconic billboards

  • by Team PITCH
  • November 24, 2020

The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more Times OOH has acquired the exclusive media rights on Chennai’s Central and Southern...


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