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Marketing Moments
Serena Williams and The Good Glamm Group launch WYN BEAUTY

The beauty brand by Serene Williams is a joint venture between the tennis icon and The Good Glamm Group

By Team PITCH

Marketing Moments
'Laneige's ultimate motive is to be a part of every...

Sally Lee and Mini Sood Banerjee of Laneige talk to e4m about the rise of Korean skincare, challenges in India....

By Chehneet Kaur

Marketing Moments
Festive flavours: Greater focus on online audience, say retailers &...

Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is....

By Nilanjana Basu

Marketing Moments
Unilever removes the word ‘normal’ from 200 beauty products

The move is part of the conglomerate’s new global strategy called “Positive Beauty” aimed at inclusivity In a push for....

By Team PITCH

Marketing Moments
Urban Company's #WearASmile campaign will add missing human element of...

On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon....

By Nafisa Shaheen

Marketing Moments
The Beauty Co. signs Sejal Kumar as their Brand Ambassador

The Beauty Co., has announced Indian YouTube personality and social media influencer, Sejal Kumar as their brand....

By Team PITCH

Marketing Moments
‘9 of 10 beauty consumers influenced by digital’

A joint study by Google, Kantar and WPP says that both men and women are showing similar interests in the....

By Team PITCH

Marketing Moments
We want to be completely sustainable by Dec 2021: Vikram...

Bhatt talks about the brand’s initiatives to build consumer trust and confidence in the wake of the pandemic

By Christina Moniz

Marketing Moments
Future of marketing in the salon industry: Ramp up digital...

Soumya Shetty, Head of Marketing, Enrich Salon tells us how the salon industry adapted to the Covid-19 pandemic and made....

By Soumya Shetty

FEATURED
The Tale of The Kardashians, The Jenners and their Billion...

‘TRICK-O-TREAT’ If ‘Trick o Treat’ is actually relatable to any celebrity, it’s definitely relatable to Kardashian-Jenner clan. The Kardashian family....

By pitchteam